“A STUDY ON CONSUMER PERCEPTION TOWARDS SELECTED FMCG PRODUCTS WITH SPECIAL REFERENCE TO PALAKKAD TOWN”

Registration ID: IJNRD_182513

Published ID: IJNRD2208101

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Dr.ASHOKAN C

FMCG, Consumer Behavior, Palakkad Town,,

Fast-moving consumer goods are products that sell quickly at relatively low cost. These goods are also called consumer packaged goods. FMCGs have a short shelf life because of high consumer demand (e.g., soft drinks and confections) or because they are perishable (e.g., meat, dairy products, and baked goods). These goods are purchased frequently, are consumed rapidly, are priced low, and are sold in large quantities. They also have a high turnover when they're on the shelf at the store. Fast-moving consumer goods are nondurable products that sell quickly at relatively low cost. FMCGs have low profit margins and high-volume sales. Examples of FMCGs include milk, gum, fruit and vegetables, toilet paper, soda, beer, and over-the-counter drugs like aspirin. Understanding Fast-Moving Consumer Goods (FMCG) Consumer goods are products purchased for consumption by the average consumer. They are divided into three different categories: durable goods, nondurable goods, and services. Durable goods have a shelf life of three years or more while nondurable goods have a shelf life of less than one year. Fast-moving consumer goods are the largest segment of consumer goods. They fall into the nondurable category, as they are consumed immediately and have a short shelf life. Nearly everyone in the world uses fast-moving consumer goods (FMCG) every day. They are the small-scale consumer purchases we make at the produce stand, grocery store, supermarket, and warehouse outlet. Examples include milk, gum, fruit and vegetables, toilet paper, soda, beer, and over-the-counter drugs like aspirin. FMCGs account for more than half of all consumer spending, but they tend to be low-involvement purchases. Consumers are more likely to show off a durable good such as a new car or beautifully designed smartphone than a new energy drink they picked up for $2.50 at the convenience store. Types of Fast-Moving Consumer Goods As mentioned above, fast-moving consumer goods are nondurable goods, or goods that have a short lifespan, and are consumed at a fast pace. FMCGs can be divided into several different categories, including: Processed foods: Cheese products, cereals, and boxed pasta Prepared meals: Ready-to-eat meals Beverages: Bottled water, energy drinks, and juices Baked goods: Cookies, croissants, and bagels

Published Paper   E-Certificate

Dr.ASHOKAN C (August-2022). “A STUDY ON CONSUMER PERCEPTION TOWARDS SELECTED FMCG PRODUCTS WITH SPECIAL REFERENCE TO PALAKKAD TOWN”. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(8), 944-955. https://ijnrd.org/papers/IJNRD2208101.pdf

Volume 7 Issue 8, August-2022

Pages : 944-955

Paper Reg. ID: IJNRD_182513

Published Paper Id: IJNRD2208101

Downloads: 000122030

Research Area: Management

Author Type: Indian Author

Country: PALAKKAD, KERALA, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2208101.pdf

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