Paper Title
To what extent have BYJU’s celebrity endorsement and sponsorship strategies successfully contributed to the growth of the company?
Article Identifiers
Authors
Avinn Malhotra
Keywords
indian startup, byju, ed-tech, education technology, growth strategy, marketing, sponsorship
Abstract
In light of the pandemic, many aspects of our life have become increasingly digitized. One such aspect is education. Even prior to the pandemic, ‘Ed-tech’ or educational technology was on the rise. Of the many brands that were prospering in this sub-industry, an Indian startup named BYJU’s started to become very popular. With the beginnings of this company dating back to 2011 and beyond, at today's date BYJU's has been valued at an impressive $23 billion. This paper aims to unfold the history of the company to prove that it fits the definition of a startup, as found in the literature, to a great extent. Furthermore, by using marketing knowledge, the varying growth strategies that enabled the company this success are also analyzed.
Downloads
How To Cite
"To what extent have BYJU’s celebrity endorsement and sponsorship strategies successfully contributed to the growth of the company?", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 8, page no.793-802, August-2022, Available :https://ijnrd.org/papers/IJNRD2208083.pdf
Issue
Volume 7 Issue 8, August-2022
Pages : 793-802
Other Publication Details
Paper Reg. ID: IJNRD_182392
Published Paper Id: IJNRD2208083
Downloads: 000121160
Research Area: Management
Country: Gurugram, Haryana, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2208083.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2208083
About Publisher
Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave
Licence
This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
Publication Timeline
Article Preview: View Full Paper
Call For Paper
IJNRD is Scholarly open access journals, Peer-reviewed, and Refereed Journals, High Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) with Open-Access Publications.
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.
Indexing In Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar | AI-Powered Research Tool, Microsoft Academic, Academia.edu, arXiv.org, Research Gate, CiteSeerX, ResearcherID Thomson Reuters, Mendeley : reference manager, DocStoc, ISSUU, Scribd, and many more
How to submit the paper?
By Our website
Click Here to Submit Paper Online
Important Dates for Current issue
Paper Submission Open For: August 2025
Current Issue: Volume 10 | Issue 8
Last Date for Paper Submission: Till 31-Aug-2025
Notification of Review Result: Within 1-2 Days after Submitting paper.
Publication of Paper: Within 01-02 Days after Submititng documents.
Frequency: Monthly (12 issue Annually).
Journal Type: International Peer-reviewed, Refereed, and Open Access Journal.
Subject Category: Research Area
