|
|||||||||||||||
|
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
||||||||||||||
Issue: May 2023
Volume 8 | Issue 5
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.76
Issue per Year : 12
Volume Published : 8
Issue Published : 84
Article Submitted : 18769
Article Published : 5540
Total Authors : 14459
Total Reviewer : 843
Total Countries : 134
Indexing Partner
Join RMS/Earn 300
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | To what extent have BYJU’s celebrity endorsement and sponsorship strategies successfully contributed to the growth of the company? |
| Authors Name: | Avinn Malhotra |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_182392
|
| Published Paper Id: | IJNRD2208083 |
| Published In: | Volume 7 Issue 8, August-2022 |
| DOI: | |
| Abstract: | In light of the pandemic, many aspects of our life have become increasingly digitized. One such aspect is education. Even prior to the pandemic, ‘Ed-tech’ or educational technology was on the rise. Of the many brands that were prospering in this sub-industry, an Indian startup named BYJU’s started to become very popular. With the beginnings of this company dating back to 2011 and beyond, at today's date BYJU's has been valued at an impressive $23 billion. This paper aims to unfold the history of the company to prove that it fits the definition of a startup, as found in the literature, to a great extent. Furthermore, by using marketing knowledge, the varying growth strategies that enabled the company this success are also analyzed. |
| Keywords: | indian startup, byju, ed-tech, education technology, growth strategy, marketing, sponsorship |
| Cite Article: | "To what extent have BYJU’s celebrity endorsement and sponsorship strategies successfully contributed to the growth of the company?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 8, page no.793-802, August-2022, Available :http://www.ijnrd.org/papers/IJNRD2208083.pdf |
| Downloads: | 000114576 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2208083 Registration ID: 182392 Published In: Volume 7 Issue 8, August-2022 DOI (Digital Object Identifier): Page No: 793-802 Country: Gurugram, Haryana, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2208083 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2208083 |
| Share Article: |
|
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijnrd.org
| Semantic Scholar | Microsaoft Academic | ORCID | Zenodo |
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | PUBLON |
| DRJI | SSRN | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Social Media
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Join RMS/Earn 300
| Copyright © 2023 - All Rights Reserved - IJNRD |
Facebook Twitter Instagram LinkedIn