Paper Title
To what extent has COVID-19 modified consumer purchasing habits?
Article Identifiers
Authors
Jaisal Nath
Keywords
Consumer purchase behaviour, Lockdown, Coronavirus
Abstract
A crucial circumstance has steered the human consumer conduct towards various directions, and at the same time has ensured that certain parts of the consumer conduct have become irreversible. The novel coronavirus pandemic is certainly not a typical emergency, and neither is it a short-lived one. Thus, to control its spread, various measures were taken, including total and later on partial lockdowns. Since all the components of the economy are unpredictably interrelated with the general well-being measures and the lockdown, this brought about financial hazards for much of the world inclined towards a change in the market elements. In every market, the buyer is the one who drives the growth of the market, its competitiveness and the integration within the economy. With worldwide financial instability, the buyer is encountering a change in consumer conduct, although it is anybody's guess how much of the change experienced during the pandemic times will remain. This research paper will take a closer look at consumer purchasing habits during the period of the COVID 19 emergency and in the ensuing lockdown time frame when the whole world stopped for a matter of months. Furthermore, the research paper will also attempt to evaluate consumer behaviour in normal times and in the ‘new normal times’, strengthening it with assessments and graphs before, during and after the lockdown phase. At the same time, the investigation into the associates of this constrained consumer conduct would be quite intriguing, especially with the differing factors emerging from the crisis-like situation, the evolving needs of the consumers, the new cultures emerging as well as the identities along with the newer types of markets which are fostering newer models of shopper conduct.
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How To Cite (APA)
Jaisal Nath (August-2022). To what extent has COVID-19 modified consumer purchasing habits?. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(8), 500-509. https://ijnrd.org/papers/IJNRD2208056.pdf
Issue
Volume 7 Issue 8, August-2022
Pages : 500-509
Other Publication Details
Paper Reg. ID: IJNRD_182413
Published Paper Id: IJNRD2208056
Downloads: 000121985
Research Area: Commerce
Country: Delhi, New Delhi , India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2208056.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2208056
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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