To what extent has COVID-19 modified consumer purchasing habits?

To what extent has COVID-19 modified consumer purchasing habits?

Registration ID: IJNRD_182413

Published ID: IJNRD2208056

DOI: Click Here to Get

Jaisal Nath

Consumer purchase behaviour, Lockdown, Coronavirus

A crucial circumstance has steered the human consumer conduct towards various directions, and at the same time has ensured that certain parts of the consumer conduct have become irreversible. The novel coronavirus pandemic is certainly not a typical emergency, and neither is it a short-lived one. Thus, to control its spread, various measures were taken, including total and later on partial lockdowns. Since all the components of the economy are unpredictably interrelated with the general well-being measures and the lockdown, this brought about financial hazards for much of the world inclined towards a change in the market elements. In every market, the buyer is the one who drives the growth of the market, its competitiveness and the integration within the economy. With worldwide financial instability, the buyer is encountering a change in consumer conduct, although it is anybody's guess how much of the change experienced during the pandemic times will remain. This research paper will take a closer look at consumer purchasing habits during the period of the COVID 19 emergency and in the ensuing lockdown time frame when the whole world stopped for a matter of months. Furthermore, the research paper will also attempt to evaluate consumer behaviour in normal times and in the ‘new normal times’, strengthening it with assessments and graphs before, during and after the lockdown phase. At the same time, the investigation into the associates of this constrained consumer conduct would be quite intriguing, especially with the differing factors emerging from the crisis-like situation, the evolving needs of the consumers, the new cultures emerging as well as the identities along with the newer types of markets which are fostering newer models of shopper conduct.

Published Paper   E-Certificate

"To what extent has COVID-19 modified consumer purchasing habits?", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 8, page no.500-509, August-2022, Available :https://ijnrd.org/papers/IJNRD2208056.pdf

Volume 7 Issue 8, August-2022

Pages : 500-509

Paper Reg. ID: IJNRD_182413

Published Paper Id: IJNRD2208056

Downloads: 000121138

Research Area: Commerce

Country: Delhi, New Delhi , India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2208056.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2208056

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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