Impact of Heuristics and Prospects on Investment Decision of Rational Investors - Review of Literature of Behavioral Finance

Impact of Heuristics and Prospects on Investment Decision of Rational Investors - Review of Literature of Behavioral Finance

Registration ID: IJNRD_182367

Published ID: IJNRD2208049

DOI: Click Here to Get

Upasana Gutt , Chetna Grewal

Behavioral finance, Heuristics, Propects, Investment Decision

Abstract Purpose- The paper emphasizes the classification of the literature and provides a comprehensive view of behavioral finance. It aims to analyze the findings and results of studies for review. Design/methodology/approach- A number of sources were searched to review the existing literature on behavioral finance, and out of hundreds of papers, 18 papers are based on the impact of behavioral biases on the decision making of individual investors. To know the state of research on this topic, these articles are classified based on variables such as Heuristics and Prospects. Findings - This paper classifies the literature on behavioral finance and finds that behavioral finance research is still in demand in developed countries and that coverage of behavioral finance in emerging economies has increased in recent years. This article provides a collection, classification and comprehensive literature on behavioral finance to help academics, professionals and future researchers. JEL CLASSIFICATION: G4, G40, G41,

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"Impact of Heuristics and Prospects on Investment Decision of Rational Investors - Review of Literature of Behavioral Finance", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 8, page no.437-446, August-2022, Available :https://ijnrd.org/papers/IJNRD2208049.pdf

Volume 7 Issue 8, August-2022

Pages : 437-446

Paper Reg. ID: IJNRD_182367

Published Paper Id: IJNRD2208049

Downloads: 000121135

Research Area: Management

Country: Karnal, karnal, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2208049.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2208049

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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Paper Submission Open For: August 2025

Current Issue: Volume 10 | Issue 8

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