Paper Title
Impact of Heuristics and Prospects on Investment Decision of Rational Investors - Review of Literature of Behavioral Finance
Article Identifiers
Authors
Upasana Gutt , Chetna Grewal
Keywords
Behavioral finance, Heuristics, Propects, Investment Decision
Abstract
Abstract Purpose- The paper emphasizes the classification of the literature and provides a comprehensive view of behavioral finance. It aims to analyze the findings and results of studies for review. Design/methodology/approach- A number of sources were searched to review the existing literature on behavioral finance, and out of hundreds of papers, 18 papers are based on the impact of behavioral biases on the decision making of individual investors. To know the state of research on this topic, these articles are classified based on variables such as Heuristics and Prospects. Findings - This paper classifies the literature on behavioral finance and finds that behavioral finance research is still in demand in developed countries and that coverage of behavioral finance in emerging economies has increased in recent years. This article provides a collection, classification and comprehensive literature on behavioral finance to help academics, professionals and future researchers. JEL CLASSIFICATION: G4, G40, G41,
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How To Cite (APA)
Upasana Gutt & Chetna Grewal (August-2022). Impact of Heuristics and Prospects on Investment Decision of Rational Investors - Review of Literature of Behavioral Finance. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(8), 437-446. https://ijnrd.org/papers/IJNRD2208049.pdf
Issue
Volume 7 Issue 8, August-2022
Pages : 437-446
Other Publication Details
Paper Reg. ID: IJNRD_182367
Published Paper Id: IJNRD2208049
Downloads: 000121984
Research Area: Management
Country: Karnal, karnal, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2208049.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2208049
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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