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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Impact of Heuristics and Prospects on Investment Decision of Rational Investors - Review of Literature of Behavioral Finance |
| Authors Name: | Upasana Gutt , Chetna Grewal |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_182367
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| Published Paper Id: | IJNRD2208049 |
| Published In: | Volume 7 Issue 8, August-2022 |
| DOI: | |
| Abstract: | Abstract Purpose- The paper emphasizes the classification of the literature and provides a comprehensive view of behavioral finance. It aims to analyze the findings and results of studies for review. Design/methodology/approach- A number of sources were searched to review the existing literature on behavioral finance, and out of hundreds of papers, 18 papers are based on the impact of behavioral biases on the decision making of individual investors. To know the state of research on this topic, these articles are classified based on variables such as Heuristics and Prospects. Findings - This paper classifies the literature on behavioral finance and finds that behavioral finance research is still in demand in developed countries and that coverage of behavioral finance in emerging economies has increased in recent years. This article provides a collection, classification and comprehensive literature on behavioral finance to help academics, professionals and future researchers. JEL CLASSIFICATION: G4, G40, G41, |
| Keywords: | Behavioral finance, Heuristics, Propects, Investment Decision |
| Cite Article: | "Impact of Heuristics and Prospects on Investment Decision of Rational Investors - Review of Literature of Behavioral Finance", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 8, page no.437-446, August-2022, Available :http://www.ijnrd.org/papers/IJNRD2208049.pdf |
| Downloads: | 000118751 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2208049 Registration ID: 182367 Published In: Volume 7 Issue 8, August-2022 DOI (Digital Object Identifier): Page No: 437-446 Country: Karnal, karnal, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2208049 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2208049 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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