Paper Title
An Analysis Of Strategies Adopted By Brands To Influence Impulse Behaviour Of The Consumer
Article Identifiers
Authors
Barkha Agarwal , Ittequa Turkan
Keywords
Brand, Branding, Consumer buying behaviour,Impulse buying
Abstract
The literature on consumer impulse purchase behaviour is reviewed in this research article. The analysis was conducted with an eye on how consumers actually behave when making purchases and how brands take advantage of this behaviour by taking a variety of aspects into account to boost their own profitability. The marketing disciplines have long been interested in impulsive purchasing. However, such impulsive consumer purchases and the tactics used by various brands to capitalize on consumer behaviour are problematic and may consequently result in unfavourable emotional outcomes. In order to shed more light on the elements that actual businesses utilize to influence customer purchasing decisions, the article begins by defining what a brand and impulse behaviour genuinely are and then further describing the factors that actually impact the impulse behaviour of the consumer.
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How To Cite (APA)
Barkha Agarwal & Ittequa Turkan (August-2022). An Analysis Of Strategies Adopted By Brands To Influence Impulse Behaviour Of The Consumer. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(8), 412-419. https://ijnrd.org/papers/IJNRD2208045.pdf
Issue
Volume 7 Issue 8, August-2022
Pages : 412-419
Other Publication Details
Paper Reg. ID: IJNRD_182387
Published Paper Id: IJNRD2208045
Downloads: 000121979
Research Area: Commerce
Country: DHANBAD, Jharkhand, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2208045.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2208045
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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