An Analysis Of Strategies Adopted By Brands To Influence Impulse Behaviour Of The Consumer

An Analysis Of Strategies Adopted By Brands To Influence Impulse Behaviour Of The Consumer

Registration ID: IJNRD_182387

Published ID: IJNRD2208045

DOI: Click Here to Get

Barkha Agarwal , Ittequa Turkan

Brand, Branding, Consumer buying behaviour,Impulse buying

The literature on consumer impulse purchase behaviour is reviewed in this research article. The analysis was conducted with an eye on how consumers actually behave when making purchases and how brands take advantage of this behaviour by taking a variety of aspects into account to boost their own profitability. The marketing disciplines have long been interested in impulsive purchasing. However, such impulsive consumer purchases and the tactics used by various brands to capitalize on consumer behaviour are problematic and may consequently result in unfavourable emotional outcomes. In order to shed more light on the elements that actual businesses utilize to influence customer purchasing decisions, the article begins by defining what a brand and impulse behaviour genuinely are and then further describing the factors that actually impact the impulse behaviour of the consumer.

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"An Analysis Of Strategies Adopted By Brands To Influence Impulse Behaviour Of The Consumer", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 8, page no.412-419, August-2022, Available :https://ijnrd.org/papers/IJNRD2208045.pdf

Volume 7 Issue 8, August-2022

Pages : 412-419

Paper Reg. ID: IJNRD_182387

Published Paper Id: IJNRD2208045

Downloads: 000121137

Research Area: Commerce

Country: DHANBAD, Jharkhand, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2208045.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2208045

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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