Paper Title
Do smart phone apps generate sufficient visual stimuli for tourism among young customers?
Article Identifiers
: Authors
Keywords
Visual stimuli, AIDA, Smartphone app, Destination marketing
Abstract
Abstract: Visual content is more intriguing and has a larger influence on the user experience. A strong, appealing and positive destination image triggers the travel decision process. Destination image formations are initiated by the ‘flood of information from advertising and brochures, opinions of family/friends, travel agents, and media reporting through newspapers, magazines, television news reporting, documentaries, popular culture, motion pictures and literature. Purpose: The purpose of this paper is to examine whether data-driven visual stimuli are sufficient for destination marketing among young customers from a gender perspective. Design/ Methodology/ Approach: Primary data was collected by survey method using a self-administered questionnaire as a tool for collecting data. Non-probability purposive sampling technique was used to collect data. Descriptive statistics have been used for this study. This study was approached from a gender perspective among postgraduate students from pan India. The sample size is 322. Major Findings: Visual stimuli are sufficient to generate the user’s attention, interest, desire and action. Attention, interest, desire and action are the behaviour displayed by the users of smartphone apps and the function of their consequences is the association between them in the tourism experience. It is a hierarchal process and attraction leads to the functions of AIDA model. Females are more likely to be influenced by visual stimuli than males while availing data assisted tourism services. Practical Implications: The destination communication and marketing strategies need to consider the AIDA model for effective positioning of the destination. Visual stimuli need to be carefully selected because it is an important medium for communication with potential tourists. The tourism industry can optimise revenue if this tool is correctly used.
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How To Cite (APA)
Sudeshna Bordoloi & Prof. Amalesh Bhowal (July-2022). Do smart phone apps generate sufficient visual stimuli for tourism among young customers?. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(7), 1569-1577. https://ijnrd.org/papers/IJNRD2207174.pdf
Issue
Volume 7 Issue 7, July-2022
Pages : 1569-1577
Other Publication Details
Paper Reg. ID: IJNRD_182306
Published Paper Id: IJNRD2207174
Downloads: 000122255
Research Area: Management
Author Type: Indian Author
Country: Karbi Anglong, Assam, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2207174.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2207174
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