Paper Title
Do smart phone apps generate sufficient visual stimuli for tourism among young customers?
Article Identifiers
: Authors
Keywords
Visual stimuli, AIDA, Smartphone app, Destination marketing
Abstract
Abstract: Visual content is more intriguing and has a larger influence on the user experience. A strong, appealing and positive destination image triggers the travel decision process. Destination image formations are initiated by the ‘flood of information from advertising and brochures, opinions of family/friends, travel agents, and media reporting through newspapers, magazines, television news reporting, documentaries, popular culture, motion pictures and literature. Purpose: The purpose of this paper is to examine whether data-driven visual stimuli are sufficient for destination marketing among young customers from a gender perspective. Design/ Methodology/ Approach: Primary data was collected by survey method using a self-administered questionnaire as a tool for collecting data. Non-probability purposive sampling technique was used to collect data. Descriptive statistics have been used for this study. This study was approached from a gender perspective among postgraduate students from pan India. The sample size is 322. Major Findings: Visual stimuli are sufficient to generate the user’s attention, interest, desire and action. Attention, interest, desire and action are the behaviour displayed by the users of smartphone apps and the function of their consequences is the association between them in the tourism experience. It is a hierarchal process and attraction leads to the functions of AIDA model. Females are more likely to be influenced by visual stimuli than males while availing data assisted tourism services. Practical Implications: The destination communication and marketing strategies need to consider the AIDA model for effective positioning of the destination. Visual stimuli need to be carefully selected because it is an important medium for communication with potential tourists. The tourism industry can optimise revenue if this tool is correctly used.
Downloads
How To Cite (APA)
Sudeshna Bordoloi & Prof. Amalesh Bhowal (July-2022). Do smart phone apps generate sufficient visual stimuli for tourism among young customers?. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(7), 1569-1577. https://ijnrd.org/papers/IJNRD2207174.pdf
Issue
Volume 7 Issue 7, July-2022
Pages : 1569-1577
Other Publication Details
Paper Reg. ID: IJNRD_182306
Published Paper Id: IJNRD2207174
Downloads: 000122254
Research Area: Management
Author Type: Indian Author
Country: Karbi Anglong, Assam, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2207174.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2207174
About Publisher
Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
UGC CARE JOURNAL PUBLICATION | ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave | IJNRD.ORG | IJNRD.COM | IJPUB.ORG
Copyright & License
© 2025 — Authors hold the copyright of this article. This work is licensed under a Creative Commons Attribution 4.0 International License. and The Open Definition.
You are free to share, adapt, and redistribute the material, provided proper credit is given to the original author. 🛡️ Disclaimer: The content, data, and findings in this article are based on the authors’ research and have been peer-reviewed for academic purposes only. Readers are advised to verify all information before practical or commercial use. The journal and its editorial board are not liable for any errors, losses, or consequences arising from its use.
Publication Timeline
Article Preview: View Full Paper
Call For Paper
IJNRD is a Scholarly Open Access, Peer-Reviewed, Refereed, and UGC CARE Journal Publication with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost, and Transparent Peer Review Journal Publication that adheres to the UGC CARE 2025 Peer-Reviewed Journal Policy and aligns with Scopus Journal Publication standards to ensure the highest level of research quality and credibility.
IJNRD offers comprehensive Journal Publication Services including indexing in all major databases and metadata repositories, Digital Object Identifier (Crossref DOI) assignment for each published article with additional fees, citation generation tools, and full Open Access visibility to enhance global research reach and citation impact.
The INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to advance applied, theoretical, and experimental research across diverse academic and professional fields. The journal promotes global knowledge exchange among researchers, developers, academicians, engineers, and practitioners, serving as a trusted platform for innovative, peer-reviewed journal publication and scientific collaboration.
Indexing Coverage: Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar (AI-Powered Research Tool), Microsoft Academic, Academia.edu, arXiv.org, ResearchGate, CiteSeerX, ResearcherID (Thomson Reuters), Mendeley, DocStoc, ISSUU, Scribd, and many other recognized academic repositories.
How to submit the paper?
By Our website
Click Here to Submit Paper Online
You can now publish your research in IJNRD. IJNRD is a Transparent Peer-Reviewed Open Access Journal Publication (Refereed Journal), aligning with New UGC and UGC CARE recommendations.
For more details, refer to the official notice: UGC Public Notice
Submit Paper Online
Important Dates for Current issue
Paper Submission Open For: December 2025
Current Issue: Volume 10 | Issue 12 | December 2025
Impact Factor: 8.76
Last Date for Paper Submission: Till 31-Dec-2025
Notification of Review Result: Within 1-2 Days after Submitting paper.
Publication of Paper: Within 01-02 Days after Submititng documents.
Frequency: Monthly (12 issue Annually).
Journal Type: IJNRD is an International Peer-reviewed, Refereed, and Open Access Journal with Transparent Peer Review as per the new UGC CARE 2025 guidelines, offering low-cost multidisciplinary publication with Crossref DOI and global indexing.
Subject Category: Research Area
Call for Paper: More Details
Approval, Licenses and Indexing: More Details
