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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

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Paper Title: A STUDY ON CONSUMER BUYING BEHAVIOUR OF KARBI TRADITIONAL COSTUMES
Authors Name: LOVIN KRO , PROF. AMALESH BHOWAL
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IJNRD_182283
Published Paper Id: IJNRD2207168
Published In: Volume 7 Issue 7, July-2022
DOI:
Abstract: A STUDY ON CONSUMER BUYING BEHAVIOUR OF KARBI TRADITIONAL COSTUMES ABSTRACT Buying decision of an individual is influenced by various factors. An individual always goes through a process which leads him or her to arrive at a decision whether to buy a product or not. It is important for a marketer or manufacturer to know the factors which influence consumer behavior in purchasing a product. In recent years, traditional costumes have witnessed a substantial change in their designs and quality. Apart from those traditional designs, modern designs have come up which gives customers variety of choices in the market. Also, introduction of power looms offer identical traditional costumes at a price lower than handloom traditional costumes. However, customer responses on all the traditional costumes available in the market are not the same. It is found that consumers are driven by certain factors in making their decision in buying these products. On this line, this study is an attempt to study the buying behavior of the consumer in purchasing the traditional costumes of the Karbis. The Karbis are culturally rich and their traditional costumes are basically hand woven and artistic in nature. The study is descriptive in nature. A sample of 50 respondents is taken conveniently and information is collected through questionnaire. The study is based on both primary and secondary data.
Keywords: consumer behavior, traditional costumes, designs, handloom, power loom
Cite Article: "A STUDY ON CONSUMER BUYING BEHAVIOUR OF KARBI TRADITIONAL COSTUMES", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 7, page no.1495-1507, July-2022, Available :http://www.ijnrd.org/papers/IJNRD2207168.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2207168
Registration ID: 182283
Published In: Volume 7 Issue 7, July-2022
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Page No: 1495-1507
Country: TINSUKIA, ASSAM, India
Research Area: Commerce
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2207168
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2207168
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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