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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | A STUDY ON CONSUMER BUYING BEHAVIOUR OF KARBI TRADITIONAL COSTUMES |
| Authors Name: | LOVIN KRO , PROF. AMALESH BHOWAL |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_182283
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| Published Paper Id: | IJNRD2207168 |
| Published In: | Volume 7 Issue 7, July-2022 |
| DOI: | |
| Abstract: | A STUDY ON CONSUMER BUYING BEHAVIOUR OF KARBI TRADITIONAL COSTUMES ABSTRACT Buying decision of an individual is influenced by various factors. An individual always goes through a process which leads him or her to arrive at a decision whether to buy a product or not. It is important for a marketer or manufacturer to know the factors which influence consumer behavior in purchasing a product. In recent years, traditional costumes have witnessed a substantial change in their designs and quality. Apart from those traditional designs, modern designs have come up which gives customers variety of choices in the market. Also, introduction of power looms offer identical traditional costumes at a price lower than handloom traditional costumes. However, customer responses on all the traditional costumes available in the market are not the same. It is found that consumers are driven by certain factors in making their decision in buying these products. On this line, this study is an attempt to study the buying behavior of the consumer in purchasing the traditional costumes of the Karbis. The Karbis are culturally rich and their traditional costumes are basically hand woven and artistic in nature. The study is descriptive in nature. A sample of 50 respondents is taken conveniently and information is collected through questionnaire. The study is based on both primary and secondary data. |
| Keywords: | consumer behavior, traditional costumes, designs, handloom, power loom |
| Cite Article: | "A STUDY ON CONSUMER BUYING BEHAVIOUR OF KARBI TRADITIONAL COSTUMES", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 7, page no.1495-1507, July-2022, Available :http://www.ijnrd.org/papers/IJNRD2207168.pdf |
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| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2207168 Registration ID: 182283 Published In: Volume 7 Issue 7, July-2022 DOI (Digital Object Identifier): Page No: 1495-1507 Country: TINSUKIA, ASSAM, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2207168 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2207168 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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