A STUDY ON CONSUMER BUYING BEHAVIOUR OF KARBI TRADITIONAL COSTUMES

A STUDY ON CONSUMER BUYING BEHAVIOUR OF KARBI TRADITIONAL COSTUMES

Registration ID: IJNRD_182283

Published ID: IJNRD2207168

DOI: Click Here to Get

LOVIN KRO , PROF. AMALESH BHOWAL

consumer behavior, traditional costumes, designs, handloom, power loom

A STUDY ON CONSUMER BUYING BEHAVIOUR OF KARBI TRADITIONAL COSTUMES ABSTRACT Buying decision of an individual is influenced by various factors. An individual always goes through a process which leads him or her to arrive at a decision whether to buy a product or not. It is important for a marketer or manufacturer to know the factors which influence consumer behavior in purchasing a product. In recent years, traditional costumes have witnessed a substantial change in their designs and quality. Apart from those traditional designs, modern designs have come up which gives customers variety of choices in the market. Also, introduction of power looms offer identical traditional costumes at a price lower than handloom traditional costumes. However, customer responses on all the traditional costumes available in the market are not the same. It is found that consumers are driven by certain factors in making their decision in buying these products. On this line, this study is an attempt to study the buying behavior of the consumer in purchasing the traditional costumes of the Karbis. The Karbis are culturally rich and their traditional costumes are basically hand woven and artistic in nature. The study is descriptive in nature. A sample of 50 respondents is taken conveniently and information is collected through questionnaire. The study is based on both primary and secondary data.

Published Paper   E-Certificate

"A STUDY ON CONSUMER BUYING BEHAVIOUR OF KARBI TRADITIONAL COSTUMES", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 7, page no.1495-1507, July-2022, Available :https://ijnrd.org/papers/IJNRD2207168.pdf

Volume 7 Issue 7, July-2022

Pages : 1495-1507

Paper Reg. ID: IJNRD_182283

Published Paper Id: IJNRD2207168

Downloads: 000121211

Research Area: Commerce

Country: TINSUKIA, ASSAM, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2207168.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2207168

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

IJNRD is Scholarly open access journals, Peer-reviewed, and Refereed Journals, High Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) with Open-Access Publications.

INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

Indexing In Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar | AI-Powered Research Tool, Microsoft Academic, Academia.edu, arXiv.org, Research Gate, CiteSeerX, ResearcherID Thomson Reuters, Mendeley : reference manager, DocStoc, ISSUU, Scribd, and many more

How to submit the paper?

Important Dates for Current issue

Paper Submission Open For: August 2025

Current Issue: Volume 10 | Issue 8

Last Date for Paper Submission: Till 31-Aug-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: International Peer-reviewed, Refereed, and Open Access Journal.

Subject Category: Research Area