INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Online business is one of the most important things in E- commerce. Paper is about the situation of COVID -19 is affected in e –commerce field. The various reasons of customers are moved to online shopping and its impact on e- commerce. The most important term of online shopping to attract effective audience for E – commerce mode in the lockdown period. The Various marketing strategies which impacted to turn the customers towards online shopping. The term online shopping has been explained by using a number of different marketing digital strategies applied by consumers in pandemic. The researcher are concluded from survey of various age group people opinion on e- commerce field and its usage in this situation of COVID -19.
Keywords:
COVID-19, Lockdown, Online shopping, E- commerce, digital strategies, Social distance.
Cite Article:
"Reasons for Consumer Inclination Towards E–Commerce (- An Empirical Study)", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 7, page no.1432-1437, July-2022, Available :http://www.ijnrd.org/papers/IJNRD2207161.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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