IJNRD Research Journal

WhatsApp
Click Here

WhatsApp editor@ijnrd.org
IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)

Call For Paper

For Authors

Forms / Download

Published Issue Details

Editorial Board

Other IMP Links

Facts & Figure

Impact Factor : 8.76

Issue per Year : 12

Volume Published : 9

Issue Published : 94

Article Submitted :

Article Published :

Total Authors :

Total Reviewer :

Total Countries :

Indexing Partner

Join RMS/Earn 300

Licence

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Published Paper Details
Paper Title: Understanding the Potentials of Green Marketing: with reference to Indian Scenario
Authors Name: Kiran Mishra , Ananya Basu Roy Chowdhury
Download E-Certificate: Download
Author Reg. ID:
IJNRD_182228
Published Paper Id: IJNRD2207138
Published In: Volume 7 Issue 7, July-2022
DOI:
Abstract: For the past few decades with the increasing human consumption, the environment is deteriorating rapidly. As the environmental issues such as global warming, pollution, depletion of natural resources etc. are increasing on a daily basis, the consumer’s concern towards environmental friendly or green products have increased that have led to encourage in consumer’s green purchasing behaviour. The primary necessity at the moment is to retain consumers loyal while still maintaining the safety of our natural environment. As a result, the marketers are embracing Green Marketing strategies to maintain a competitive edge over rivals. The concept, necessity and significance of green marketing have been highlighted in this research article. The key concern with adopting green marketing strategies are examined. The study discusses the issues and potentials firms have when using green marketing and describes the current trends in Indian market. The study explains the benefits of green marketing, discusses its prospects and draws a conclusion that both its use and popularity will keep rising in near future.
Keywords: Green Marketing, Environmental Issues, Competitive Edge, Issues & Potentials
Cite Article: "Understanding the Potentials of Green Marketing: with reference to Indian Scenario", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 7, page no.1206-1211, July-2022, Available :http://www.ijnrd.org/papers/IJNRD2207138.pdf
Downloads: 000118747
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2207138
Registration ID: 182228
Published In: Volume 7 Issue 7, July-2022
DOI (Digital Object Identifier):
Page No: 1206-1211
Country: Howrah, West Bengal, India
Research Area: Commerce
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2207138
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2207138
Share Article:
Share

Click Here to Download This Article

Article Preview
Click Here to Download This Article

Major Indexing from www.ijnrd.org
Semantic Scholar Microsaoft Academic ORCID Zenodo
Google Scholar ResearcherID Thomson Reuters Mendeley : reference manager Academia.edu
arXiv.org : cornell university library Research Gate CiteSeerX PUBLON
DRJI SSRN Scribd DocStoc

ISSN Details

ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

DOI (A digital object identifier)


Providing A digital object identifier by DOI
How to Get DOI? DOI

Conference

Open Access License Policy

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Creative Commons License This material is Open Knowledge This material is Open Data This material is Open Content

Important Details

Social Media

Licence

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Join RMS/Earn 300

IJNRD