Understanding the Potentials of Green Marketing: with reference to Indian Scenario

Registration ID: IJNRD_182228

Published ID: IJNRD2207138

DOI: Click Here to Get

Kiran Mishra , Ananya Basu Roy Chowdhury

Green Marketing, Environmental Issues, Competitive Edge, Issues & Potentials

For the past few decades with the increasing human consumption, the environment is deteriorating rapidly. As the environmental issues such as global warming, pollution, depletion of natural resources etc. are increasing on a daily basis, the consumer’s concern towards environmental friendly or green products have increased that have led to encourage in consumer’s green purchasing behaviour. The primary necessity at the moment is to retain consumers loyal while still maintaining the safety of our natural environment. As a result, the marketers are embracing Green Marketing strategies to maintain a competitive edge over rivals. The concept, necessity and significance of green marketing have been highlighted in this research article. The key concern with adopting green marketing strategies are examined. The study discusses the issues and potentials firms have when using green marketing and describes the current trends in Indian market. The study explains the benefits of green marketing, discusses its prospects and draws a conclusion that both its use and popularity will keep rising in near future.

Published Paper   E-Certificate

Kiran Mishra & Ananya Basu Roy Chowdhury (July-2022). Understanding the Potentials of Green Marketing: with reference to Indian Scenario. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(7), 1206-1211. https://ijnrd.org/papers/IJNRD2207138.pdf

Volume 7 Issue 7, July-2022

Pages : 1206-1211

Paper Reg. ID: IJNRD_182228

Published Paper Id: IJNRD2207138

Downloads: 000121980

Research Area: Commerce

Country: Howrah, West Bengal, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2207138.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2207138

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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Call For Paper - Volume 10 | Issue 10 | October 2025

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