INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
For the past few decades with the increasing human consumption, the environment is deteriorating rapidly. As the environmental issues such as global warming, pollution, depletion of natural resources etc. are increasing on a daily basis, the consumer’s concern towards environmental friendly or green products have increased that have led to encourage in consumer’s green purchasing behaviour. The primary necessity at the moment is to retain consumers loyal while still maintaining the safety of our natural environment. As a result, the marketers are embracing Green Marketing strategies to maintain a competitive edge over rivals. The concept, necessity and significance of green marketing have been highlighted in this research article. The key concern with adopting green marketing strategies are examined. The study discusses the issues and potentials firms have when using green marketing and describes the current trends in Indian market. The study explains the benefits of green marketing, discusses its prospects and draws a conclusion that both its use and popularity will keep rising in near future.
Keywords:
Green Marketing, Environmental Issues, Competitive Edge, Issues & Potentials
Cite Article:
"Understanding the Potentials of Green Marketing: with reference to Indian Scenario", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 7, page no.1206-1211, July-2022, Available :http://www.ijnrd.org/papers/IJNRD2207138.pdf
Downloads:
000118747
ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Facebook Twitter Instagram LinkedIn