Paper Title
To what extent has the fast fashion phenomenon increased the demand for a more sustainable fashion market?
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: Authors
Keywords
Fast Fashion, Sustainability, Low wage
Abstract
The fashion industry has been one of the fastest growing industries in the world for the past few decades and leading the fashion industry is Fast fashion. The fast fashion phenomenon changed lives of those everywhere as it helped provide trendy clothes, fresh off the runway at what can be deemed extremely affordable prices. While it may seem like the perfect thing to hit the markets, no innovation can be this perfect. Aside from the trendy and stylish wardrobe, fast fashion has brought extreme harm and degradation of the planet, ripping off designers' hard work, inhumane conditions and low wages for workers who helped create the very product. Consumers are finally catching on to and beginning to protest the inhumane practices that fast fashion companies follow in the name of profit. This paper highlights the harmful effect of fast fashion companies and the need for such brands to adopt more sustainable practices. The paper also describes the relation of fast fashion brands with that of influencers and celebrities and how they help rocket the sales. Further it also suggests ways in which consumers can have a sustainable and guilt-free wardrobe and how they can create a demand for environmentally friendly products.
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How To Cite (APA)
Dhwani Arora (July-2022). To what extent has the fast fashion phenomenon increased the demand for a more sustainable fashion market?. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(7), 755-769. https://ijnrd.org/papers/IJNRD2207092.pdf
Issue
Volume 7 Issue 7, July-2022
Pages : 755-769
Other Publication Details
Paper Reg. ID: IJNRD_182100
Published Paper Id: IJNRD2207092
Downloads: 000122254
Research Area: Social Science and HumanitiesÂ
Author Type: Indian Author
Country: Ghaziabad, Uttar Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2207092.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2207092
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