Paper Title

To what extent has the fast fashion phenomenon increased the demand for a more sustainable fashion market?

Article Identifiers

Registration ID: IJNRD_182100

Published ID: IJNRD2207092

DOI: Click Here to Get

Authors

Dhwani Arora

Keywords

Fast Fashion, Sustainability, Low wage

Abstract

The fashion industry has been one of the fastest growing industries in the world for the past few decades and leading the fashion industry is Fast fashion. The fast fashion phenomenon changed lives of those everywhere as it helped provide trendy clothes, fresh off the runway at what can be deemed extremely affordable prices. While it may seem like the perfect thing to hit the markets, no innovation can be this perfect. Aside from the trendy and stylish wardrobe, fast fashion has brought extreme harm and degradation of the planet, ripping off designers' hard work, inhumane conditions and low wages for workers who helped create the very product. Consumers are finally catching on to and beginning to protest the inhumane practices that fast fashion companies follow in the name of profit. This paper highlights the harmful effect of fast fashion companies and the need for such brands to adopt more sustainable practices. The paper also describes the relation of fast fashion brands with that of influencers and celebrities and how they help rocket the sales. Further it also suggests ways in which consumers can have a sustainable and guilt-free wardrobe and how they can create a demand for environmentally friendly products.

How To Cite (APA)

Dhwani Arora (July-2022). To what extent has the fast fashion phenomenon increased the demand for a more sustainable fashion market?. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(7), 755-769. https://ijnrd.org/papers/IJNRD2207092.pdf

Issue

Volume 7 Issue 7, July-2022

Pages : 755-769

Other Publication Details

Paper Reg. ID: IJNRD_182100

Published Paper Id: IJNRD2207092

Downloads: 000121979

Research Area: Social Science and Humanities 

Country: Ghaziabad, Uttar Pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2207092.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2207092

About Publisher

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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Call For Paper

Call For Paper - Volume 10 | Issue 10 | October 2025

IJNRD is a Scholarly Open Access, Peer-reviewed, and Refereed Journal with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost Journal that follows UGC CARE 2025 Peer-Reviewed Journal Policy norms, Scopus journal standards, and Transparent Peer Review practices to ensure quality and credibility. IJNRD provides indexing in all major databases & metadata repositories, a citation generator, and Digital Object Identifier (DOI) for every published article with full open-access visibility.

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Important Dates for Current issue

Paper Submission Open For: October 2025

Current Issue: Volume 10 | Issue 10 | October 2025

Impact Factor: 8.76

Last Date for Paper Submission: Till 31-Oct-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

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Frequency: Monthly (12 issue Annually).

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Subject Category: Research Area

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