Paper Title
A STUDY ON INTERNET OF BEHAVIORS(IoB)
Article Identifiers
Authors
Dr. DEEPA A , ASWIN KUMAR V N
Keywords
Internet of Things (IoT), Internet of Behavior (IoB), intelligent systems, Customer behavior, Behavior-Driven software development
Abstract
The Internet of Behaviors (IoB) is a branch of the Internet of Things (IoT) that can develop patterns to affect people's behavior. It is a combination of three fields: technology, data analytics, and behavioral psychology. With its ability to impact consumer behavior, the combination of IoT and IoB is incredibly powerful, and digital marketing might take use of this. The most obvious and effective examples of capitalizing on the Internet of Behaviors are Face book and Google, which provide adverts to surfers at regular intervals based on detailed analysis and understanding gained from customer behavioral data obtained on a regular basis. Businesses have already begun to integrate IoT and IoB technologies into their operations. The simple explanation is that in order to thrive in this competitive industry, businesses must use agile technology. Furthermore, IoB assists in finding the major influencing variables of a client's purchasing process by evaluating consumer behavior. This technology will totally alter a customer's purchasing habits and has the ability to impact the future of purchasing.
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How To Cite (APA)
Dr. DEEPA A & ASWIN KUMAR V N (May-2022). A STUDY ON INTERNET OF BEHAVIORS(IoB). INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(5), 1182-1187. https://ijnrd.org/papers/IJNRD2205157.pdf
Issue
Volume 7 Issue 5, May-2022
Pages : 1182-1187
Other Publication Details
Paper Reg. ID: IJNRD_181539
Published Paper Id: IJNRD2205157
Downloads: 000121986
Research Area: Master of Computer ApplicationÂ
Country: Thrissur, Kerala, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2205157.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2205157
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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