A STUDY ON INTERNET OF BEHAVIORS(IoB)

A STUDY ON INTERNET OF BEHAVIORS(IoB)

Registration ID: IJNRD_181539

Published ID: IJNRD2205157

DOI: Click Here to Get

Dr. DEEPA A , ASWIN KUMAR V N

Internet of Things (IoT), Internet of Behavior (IoB), intelligent systems, Customer behavior, Behavior-Driven software development

The Internet of Behaviors (IoB) is a branch of the Internet of Things (IoT) that can develop patterns to affect people's behavior. It is a combination of three fields: technology, data analytics, and behavioral psychology. With its ability to impact consumer behavior, the combination of IoT and IoB is incredibly powerful, and digital marketing might take use of this. The most obvious and effective examples of capitalizing on the Internet of Behaviors are Face book and Google, which provide adverts to surfers at regular intervals based on detailed analysis and understanding gained from customer behavioral data obtained on a regular basis. Businesses have already begun to integrate IoT and IoB technologies into their operations. The simple explanation is that in order to thrive in this competitive industry, businesses must use agile technology. Furthermore, IoB assists in finding the major influencing variables of a client's purchasing process by evaluating consumer behavior. This technology will totally alter a customer's purchasing habits and has the ability to impact the future of purchasing.

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"A STUDY ON INTERNET OF BEHAVIORS(IoB)", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 5, page no.1182-1187, May-2022, Available :https://ijnrd.org/papers/IJNRD2205157.pdf

Volume 7 Issue 5, May-2022

Pages : 1182-1187

Paper Reg. ID: IJNRD_181539

Published Paper Id: IJNRD2205157

Downloads: 000121242

Research Area: Master of Computer Application 

Country: Thrissur, Kerala, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2205157.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2205157

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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