DIGITAL MARKETING AND ITS IMPACT ON CONSUMER’S ONLINE BUYING BEHAVIOR WITH REFERENCE TO FASHION

Registration ID: IJNRD_181519

Published ID: IJNRD2205140

DOI: Click Here to Get

Dr. Yogesh Bokil

Digital marketing, Buying behavior, Fashion Businesses, Digital Marketing Platforms.

In 2021 traditional businesses after covid-19 scenario, have incorporated Digital marketing as a main platform of selling and marketing. This has also impacted on consumer buying behavior and has also an impact on Businesses to change their strategies and approaches according to consumer needs. Businesses are now shaping themselves to improve consumer shopping experience by incorporating all kind of Digital Marketing platforms into their businesses. To gain a better understanding of marketing expectations, this research of consumer behavior allows the businesses to know their consumers better. In order to make more informed purchasing decisions, this research assists them in making improvements in the same. The research also includes data on how covid-19 and has impacted customer’s on where they buy, what they buy, and when they buy. With excess time being spent online, social media platforms, Apps, etc., Digital marketing are being personalized with ads to engage customer to buy online. This also on one side has forced businesses to assure their customers with proper security for the consumers to shop securely. For online purchases customers are now demanding of online store, where they get a presence of secure payment methods, fast delivery, and clear return policy which is a part of consumer rights and is essential for businesses to survive. Consumer’s trust in your brand is one of the biggest assets of the businesses. The information obtained by customers is a wealth; as a result, Digital Marketing has a significant impact on customers buying behavior.

Published Paper   E-Certificate

Dr. Yogesh Bokil (May-2022). DIGITAL MARKETING AND ITS IMPACT ON CONSUMER’S ONLINE BUYING BEHAVIOR WITH REFERENCE TO FASHION. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(5), 1147-1156. https://ijnrd.org/papers/IJNRD2205140.pdf

Volume 7 Issue 5, May-2022

Pages : 1147-1156

Paper Reg. ID: IJNRD_181519

Published Paper Id: IJNRD2205140

Downloads: 000121985

Research Area: Other

Country: Pune , Maharashtra, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2205140.pdf

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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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