INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
In 2021 traditional businesses after covid-19 scenario, have incorporated Digital marketing as a main platform of selling and marketing. This has also impacted on consumer buying behavior and has also an impact on Businesses to change their strategies and approaches according to consumer needs. Businesses are now shaping themselves to improve consumer shopping experience by incorporating all kind of Digital Marketing platforms into their businesses. To gain a better understanding of marketing expectations, this research of consumer behavior allows the businesses to know their consumers better.
In order to make more informed purchasing decisions, this research assists them in making improvements in the same. The research also includes data on how covid-19 and has impacted customer’s on where they buy, what they buy, and when they buy. With excess time being spent online, social media platforms, Apps, etc., Digital marketing are being personalized with ads to engage customer to buy online. This also on one side has forced businesses to assure their customers with proper security for the consumers to shop securely.
For online purchases customers are now demanding of online store, where they get a presence of secure payment methods, fast delivery, and clear return policy which is a part of consumer rights and is essential for businesses to survive. Consumer’s trust in your brand is one of the biggest assets of the businesses. The information obtained by customers is a wealth; as a result, Digital Marketing has a significant impact on customers buying behavior.
Keywords:
Digital marketing, Buying behavior, Fashion Businesses, Digital Marketing Platforms.
Cite Article:
"DIGITAL MARKETING AND ITS IMPACT ON CONSUMER’S ONLINE BUYING BEHAVIOR WITH REFERENCE TO FASHION", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 5, page no.1147-1156, May-2022, Available :http://www.ijnrd.org/papers/IJNRD2205140.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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