AN INVESTIGATION ON THE ATTITUDE AND BEHAVIOUR OF THE CHILDREN IN CHENNAI TOWARDS READY TO EAT FOOD ADVERTISE USING CARTOON CHARACTERS

AN INVESTIGATION ON THE ATTITUDE AND BEHAVIOUR OF THE CHILDREN IN CHENNAI TOWARDS READY TO EAT FOOD ADVERTISE USING CARTOON CHARACTERS

Registration ID: IJNRD_181345

Published ID: IJNRD2205061

DOI: Click Here to Get

Shine Shally Jino V , DR. TR. KALAI Lakshmi

Advertisements, Attitude, Age, Behaviour, Children, Parents, Perception

This investigation is primarily aimed at determining how commercials affect the behaviour of children in a subtle way. The research is mostly focused on parents in India, and it is carried out in a discreet manner. This assessment is primarily designed to consider the parents' attitudes toward promotions as well as their involvement with their children. This investigation also addresses the magnitude of parental assistance in the perception of media content in a very particularly very large way, or so they assumed. This study also considers the children's ability to physically absorb the information as appropriate for their age, which, contrary to common opinion, is in a generally very substantial way in a for all intents and purposes major way. The findings suggest that parents have a generally negative view toward advertisements, which is significant. The results mostly generally basically say parents’ kind of for the most part agree that parents particularly definitely are particularly basically idle in interpreting the media contents in a subtle way in a subtle way.

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"AN INVESTIGATION ON THE ATTITUDE AND BEHAVIOUR OF THE CHILDREN IN CHENNAI TOWARDS READY TO EAT FOOD ADVERTISE USING CARTOON CHARACTERS", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 5, page no.567-571, May-2022, Available :https://ijnrd.org/papers/IJNRD2205061.pdf

Volume 7 Issue 5, May-2022

Pages : 567-571

Paper Reg. ID: IJNRD_181345

Published Paper Id: IJNRD2205061

Downloads: 000121140

Research Area: Management

Country: Nagercoil, Tamil Nadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2205061.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2205061

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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