INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Insurance is an arrangement under which people facing common risks come together and make their small contributions to the common fund. The aim of this research paper is to compare the level at which services are being well delivered given by the Kotak Mahindra and HDFC Life Insurance company and also the level of satisfaction of the insured. For this purpose, a descriptive type of research was carried out with a sample size of 150 respondents in Chennai city. Technique of random sampling was used to collect the data. The primary data was collected through a structured questionnaire. Collected data was tabulated and analysed using various statistics tools like percentage analysis, chi square test and One way ANOVA. The findings of the study revealed that customers are satisfied with the aspect or information being provided by the insurance company. And it was also found that there is an association between the type of policy opted by the insured and its premium amount. The researcher suggests that Usage of modern technology will improve better customer service. When the needs of the customer are not met by the insurer, the customers are unhappy with a product as it either meets his immediate or future needs. The study concludes that professional category respondents have high perception level with regards to the financial credential of the company.
Keywords:
HDFC LIFE INSURANCE; KOTAK MAHINDRA LIFE INSURANCE; LIFE INSURANCE; SERVICE QUALITY
Cite Article:
"A COMPARATIVE STUDY ON THE IMPACT OF LIFE INSURANCE BETWEEN KOTAK LIFE INSURANCE PVT LTD AND HDFC LIFE INSURANCE PVT LTD", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 5, page no.446-450, May-2022, Available :http://www.ijnrd.org/papers/IJNRD2205047.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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