Paper Title
A COMPARATIVE STUDY ON THE IMPACT OF LIFE INSURANCE BETWEEN KOTAK LIFE INSURANCE PVT LTD AND HDFC LIFE INSURANCE PVT LTD
Article Identifiers
Authors
VEDASREE V , Dr. N. Kumar
Keywords
HDFC LIFE INSURANCE; KOTAK MAHINDRA LIFE INSURANCE; LIFE INSURANCE; SERVICE QUALITY
Abstract
Insurance is an arrangement under which people facing common risks come together and make their small contributions to the common fund. The aim of this research paper is to compare the level at which services are being well delivered given by the Kotak Mahindra and HDFC Life Insurance company and also the level of satisfaction of the insured. For this purpose, a descriptive type of research was carried out with a sample size of 150 respondents in Chennai city. Technique of random sampling was used to collect the data. The primary data was collected through a structured questionnaire. Collected data was tabulated and analysed using various statistics tools like percentage analysis, chi square test and One way ANOVA. The findings of the study revealed that customers are satisfied with the aspect or information being provided by the insurance company. And it was also found that there is an association between the type of policy opted by the insured and its premium amount. The researcher suggests that Usage of modern technology will improve better customer service. When the needs of the customer are not met by the insurer, the customers are unhappy with a product as it either meets his immediate or future needs. The study concludes that professional category respondents have high perception level with regards to the financial credential of the company.
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How To Cite (APA)
VEDASREE V & Dr. N. Kumar (May-2022). A COMPARATIVE STUDY ON THE IMPACT OF LIFE INSURANCE BETWEEN KOTAK LIFE INSURANCE PVT LTD AND HDFC LIFE INSURANCE PVT LTD. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(5), 446-450. https://ijnrd.org/papers/IJNRD2205047.pdf
Issue
Volume 7 Issue 5, May-2022
Pages : 446-450
Other Publication Details
Paper Reg. ID: IJNRD_181319
Published Paper Id: IJNRD2205047
Downloads: 000121989
Research Area: Other
Country: Chennai, Tamil Nadu, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2205047.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2205047
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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