Paper Title
CUSTOMER PERSPECTIVES TOWARDS FOOD DELIVERY APPS AT ARIYALUR
Article Identifiers
: Authors
Keywords
consumer perception, food delivery applications, influencing factors
Abstract
e-commerce- a trending wave in the field of trade and commerce of that food delivery applications have created a tremendous flow among the youth and almost every street of all the cities gives a sight of traffic on spise ten ten flyer eats etc. various such food apps have been linked up with different restaurants to grasp the satisfaction of the foodies by delivering the food on their doorsteps consumer perception implies an individuals attitude towards a product or service provided to him her which is affected by advertisements reviews social media and personal experiences so being consumers the king of market influences to study their perception and awareness level of such food apps and the study would also attempt to understand the influencing factors of using such applications the study would be based on primary data and confined to ariyalur town considering the respondents of age group between 15years to 30 years the study shows the most preferred app used by the customer to order food online and factors leading to us considering it the most preferable app there are many factors related to customers ordering behavior- like price on-time delivery packaging peer service provider behavior platform design etc. there is a gradual shift in the way people order food the purpose of this research is to know what factors define customers perceptions and to find the most popular app in the food delivery industry
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How To Cite (APA)
SETHU BHARATHI .P & DR. RANI J (May-2022). CUSTOMER PERSPECTIVES TOWARDS FOOD DELIVERY APPS AT ARIYALUR . INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(5), 412-415. https://ijnrd.org/papers/IJNRD2205043.pdf
Issue
Volume 7 Issue 5, May-2022
Pages : 412-415
Other Publication Details
Paper Reg. ID: IJNRD_181303
Published Paper Id: IJNRD2205043
Downloads: 000122255
Research Area: Management
Author Type: Indian Author
Country: ariyalur, TAMILNADU, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2205043.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2205043
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