GREEN MARKETING ''IT'S IMPACT ON GLOBAL MARKET''

Registration ID: IJNRD_181242

Published ID: IJNRD2205005

DOI: http://doi.one/10.1729/Journal.31149

PRAGATI SINGH , Dr. Anjani Kumar

Green marketing, Evolution of green marketing, Green marketing mix, Green strategy

Green marketing is a new phenomenon which has developed in the global market and has become an important concept in India and other countries. During recent times consumers prefer more environmental friendly products over traditional products and their opinion and preferences has been changed towards the green products because of environmental issues. Green marketing means production, promotion and distribution of products and services which are environment friendly in nature and protect the environment from its degradation. Green marketing is a modern concept and it is adopted by companies and business firms due to harmful effect on the environment. This research paper explains the concept of green marketing, evolution of green marketing, green marketing mix, and challenges of green marketing and also explains the companies who are adopting green strategy in the market and also explains the factors which can influence the green marketing. This research paper is descriptive in nature and based on secondary sources which are collected from different sources such as books, websites, articles and research paper.

Published Paper   E-Certificate

PRAGATI SINGH & Dr. Anjani Kumar (May-2022). GREEN MARKETING ''IT'S IMPACT ON GLOBAL MARKET''. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(5), 48-61. http://doi.one/10.1729/Journal.31149

Volume 7 Issue 5, May-2022

Pages : 48-61

Paper Reg. ID: IJNRD_181242

Published Paper Id: IJNRD2205005

Downloads: 000122000

Research Area: Management

Country: PRAYAGRAJ, Uttar Pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2205005.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2205005

Crossref DOI: http://doi.one/10.1729/Journal.31149

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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