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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | GREEN MARKETING ''IT'S IMPACT ON GLOBAL MARKET'' |
| Authors Name: | PRAGATI SINGH , Dr. Anjani Kumar |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_181242
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| Published Paper Id: | IJNRD2205005 |
| Published In: | Volume 7 Issue 5, May-2022 |
| DOI: | http://doi.one/10.1729/Journal.31149 |
| Abstract: | Green marketing is a new phenomenon which has developed in the global market and has become an important concept in India and other countries. During recent times consumers prefer more environmental friendly products over traditional products and their opinion and preferences has been changed towards the green products because of environmental issues. Green marketing means production, promotion and distribution of products and services which are environment friendly in nature and protect the environment from its degradation. Green marketing is a modern concept and it is adopted by companies and business firms due to harmful effect on the environment. This research paper explains the concept of green marketing, evolution of green marketing, green marketing mix, and challenges of green marketing and also explains the companies who are adopting green strategy in the market and also explains the factors which can influence the green marketing. This research paper is descriptive in nature and based on secondary sources which are collected from different sources such as books, websites, articles and research paper. |
| Keywords: | Green marketing, Evolution of green marketing, Green marketing mix, Green strategy |
| Cite Article: | "GREEN MARKETING ''IT'S IMPACT ON GLOBAL MARKET''", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 5, page no.48-61, May-2022, Available :http://www.ijnrd.org/papers/IJNRD2205005.pdf |
| Downloads: | 000118767 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2205005 Registration ID: 181242 Published In: Volume 7 Issue 5, May-2022 DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.31149 Page No: 48-61 Country: PRAYAGRAJ, Uttar Pradesh, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2205005 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2205005 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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