Paper Title
ONLINE SHOPPING EXPERIENCE AMONG HOME MAKERS
Article Identifiers
Authors
Dr. G. ANURADHA , Mr. R. SELVARAJU
Keywords
Online shopping, Factors Influencing, Awareness, Satisfaction, Problems.
Abstract
The role of women in families are enormous and inevitable. Women make efficient use of goods and finance and also considered to be pillars of the family. Traditional homemakers planned to utilize the things that are available in their local stores but modern homemakers make the choice of goods from various websites through online shopping. Online shopping is preferred mostly by Indians in recent years especially women who are more specialized in the purchase of goods be it in online or offline. At this juncture the present study is conducted to identify the awareness level, factors influencing to purchase online, the satisfaction level of homemakers and the problems faced by them while purchasing products online. The study is carried out at Gudalur and 150 homemakers who involve themselves in online purchasing were taken into consideration. Based on the data collected various tools were used to analyzed and it is found that the majority are very highly aware of Flipkart and are influenced by reasonable prices and also face the problem of poor packaging. It is suggested to create awareness in the rural areas and focus on innovative promotional strategies for attracting more customers. It is concluded that Homemakers prefer to shop online so as to have various choices and a wide range of products with good quality in terms and at reasonable prices.
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How To Cite (APA)
Dr. G. ANURADHA & Mr. R. SELVARAJU (March-2022). ONLINE SHOPPING EXPERIENCE AMONG HOME MAKERS . INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(3), 357-362. https://ijnrd.org/papers/IJNRD2203041.pdf
Issue
Volume 7 Issue 3, March-2022
Pages : 357-362
Other Publication Details
Paper Reg. ID: IJNRD_180598
Published Paper Id: IJNRD2203041
Downloads: 000121978
Research Area: Commerce
Country: COIMBATORE, TAMILNADU, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2203041.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2203041
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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