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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | ONLINE SHOPPING EXPERIENCE AMONG HOME MAKERS |
| Authors Name: | Dr. G. ANURADHA , Mr. R. SELVARAJU |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_180598
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| Published Paper Id: | IJNRD2203041 |
| Published In: | Volume 7 Issue 3, March-2022 |
| DOI: | |
| Abstract: | The role of women in families are enormous and inevitable. Women make efficient use of goods and finance and also considered to be pillars of the family. Traditional homemakers planned to utilize the things that are available in their local stores but modern homemakers make the choice of goods from various websites through online shopping. Online shopping is preferred mostly by Indians in recent years especially women who are more specialized in the purchase of goods be it in online or offline. At this juncture the present study is conducted to identify the awareness level, factors influencing to purchase online, the satisfaction level of homemakers and the problems faced by them while purchasing products online. The study is carried out at Gudalur and 150 homemakers who involve themselves in online purchasing were taken into consideration. Based on the data collected various tools were used to analyzed and it is found that the majority are very highly aware of Flipkart and are influenced by reasonable prices and also face the problem of poor packaging. It is suggested to create awareness in the rural areas and focus on innovative promotional strategies for attracting more customers. It is concluded that Homemakers prefer to shop online so as to have various choices and a wide range of products with good quality in terms and at reasonable prices. |
| Keywords: | Online shopping, Factors Influencing, Awareness, Satisfaction, Problems. |
| Cite Article: | "ONLINE SHOPPING EXPERIENCE AMONG HOME MAKERS ", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 3, page no.357-362, March-2022, Available :http://www.ijnrd.org/papers/IJNRD2203041.pdf |
| Downloads: | 000118762 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2203041 Registration ID: 180598 Published In: Volume 7 Issue 3, March-2022 DOI (Digital Object Identifier): Page No: 357-362 Country: COIMBATORE, TAMILNADU, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2203041 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2203041 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
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