Paper Title
VARIOUS FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR PROCESS IN ONLINE RETAIL MARKET
Article Identifiers
Authors
Akash Tamboli , Sachin Shukla , Prof. Axita Thakkar
Keywords
Online retail market, consumers, and Purchase,Buying Behaviour.
Abstract
The study shows that todays consumers buying behaviour process in online retail market is increasing day by day. For the survey we have taken 300 responses from the people of Vadodara city. The study attempts to find out the gender who is most interested in online retail markets their age, investments for online shopping, time they spend on social media platforms to purchase something, thus society culture affects while buying any products and do they consider their financial condition during shopping etc. This study attempts to find the relationship of various factors, with buying behaviour of consumers in the Online Retail Sector of Vadodara City Gujarat, India. This research is basically depending on primary data taken from the people of Vadodara city. The study shows how basically customers/consumers are using online retail market and what are their perception regarding online retail market how often they use it.
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How To Cite (APA)
Akash Tamboli, Sachin Shukla, & Prof. Axita Thakkar (March-2022). VARIOUS FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR PROCESS IN ONLINE RETAIL MARKET. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(3), 264-271. https://ijnrd.org/papers/IJNRD2203030.pdf
Issue
Volume 7 Issue 3, March-2022
Pages : 264-271
Other Publication Details
Paper Reg. ID: IJNRD_180637
Published Paper Id: IJNRD2203030
Downloads: 000121993
Research Area: Engineering
Country: Vadodara, Gujarat, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2203030.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2203030
About Publisher
Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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Licence
This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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