Paper Title
An economic study of marketing linkages of herbal medicinal products
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: Authors
Keywords
Keywords: Marketing Linkage, Unorganised, Value Chain, Large scale imperfection.
Abstract
Marketing linkages involves a complete series of activities that are essential for herbal medicinal crop to reach the end consumer. Marketing linkage is analytical method to see the performance of herbal product through various stages. Medicinal herbs undergo through range of stages to reach the users. To trace the marketing linkage channel in medicinal plant industry is a very difficult task. Most of this takes place in unorganized manner to reach the different segments of market. There is long chain of suppliers that altogether varies from one region to another region. Medicinal trade in different linkages varies from product to product and also region to region. The nature of trade in medicinal plants in India is characterized by large scale imperfections and extreme complexities. The major issue of this research analysis is to study the stages of marketing linkages and available marketing channels for different medicinal crops in the area of Jammu and Kashmir. Keywords: Marketing Linkage, Unorganised, Value Chain, Large scale imperfection.
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How To Cite (APA)
Dr Shahid Nadeem Gilkar (March-2022). An economic study of marketing linkages of herbal medicinal products. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(3), 88-93. https://ijnrd.org/papers/IJNRD2203009.pdf
Issue
Volume 7 Issue 3, March-2022
Pages : 88-93
Other Publication Details
Paper Reg. ID: IJNRD_180586
Published Paper Id: IJNRD2203009
Downloads: 000122253
Research Area: Arts
Author Type: Indian Author
Country: Anantnag Kashmir, Jammu and Kashmir, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2203009.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2203009
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