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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | An economic study of marketing linkages of herbal medicinal products |
| Authors Name: | Dr Shahid Nadeem Gilkar |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_180586
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| Published Paper Id: | IJNRD2203009 |
| Published In: | Volume 7 Issue 3, March-2022 |
| DOI: | |
| Abstract: | Marketing linkages involves a complete series of activities that are essential for herbal medicinal crop to reach the end consumer. Marketing linkage is analytical method to see the performance of herbal product through various stages. Medicinal herbs undergo through range of stages to reach the users. To trace the marketing linkage channel in medicinal plant industry is a very difficult task. Most of this takes place in unorganized manner to reach the different segments of market. There is long chain of suppliers that altogether varies from one region to another region. Medicinal trade in different linkages varies from product to product and also region to region. The nature of trade in medicinal plants in India is characterized by large scale imperfections and extreme complexities. The major issue of this research analysis is to study the stages of marketing linkages and available marketing channels for different medicinal crops in the area of Jammu and Kashmir. Keywords: Marketing Linkage, Unorganised, Value Chain, Large scale imperfection. |
| Keywords: | Keywords: Marketing Linkage, Unorganised, Value Chain, Large scale imperfection. |
| Cite Article: | "An economic study of marketing linkages of herbal medicinal products", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 3, page no.88-93, March-2022, Available :http://www.ijnrd.org/papers/IJNRD2203009.pdf |
| Downloads: | 000118755 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2203009 Registration ID: 180586 Published In: Volume 7 Issue 3, March-2022 DOI (Digital Object Identifier): Page No: 88-93 Country: Anantnag Kashmir, Jammu and Kashmir, India Research Area: Arts Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2203009 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2203009 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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