An economic study of marketing linkages of herbal medicinal products

An economic study of marketing linkages of herbal medicinal products

Registration ID: IJNRD_180586

Published ID: IJNRD2203009

DOI: Click Here to Get

Dr Shahid Nadeem Gilkar

Keywords: Marketing Linkage, Unorganised, Value Chain, Large scale imperfection.

Marketing linkages involves a complete series of activities that are essential for herbal medicinal crop to reach the end consumer. Marketing linkage is analytical method to see the performance of herbal product through various stages. Medicinal herbs undergo through range of stages to reach the users. To trace the marketing linkage channel in medicinal plant industry is a very difficult task. Most of this takes place in unorganized manner to reach the different segments of market. There is long chain of suppliers that altogether varies from one region to another region. Medicinal trade in different linkages varies from product to product and also region to region. The nature of trade in medicinal plants in India is characterized by large scale imperfections and extreme complexities. The major issue of this research analysis is to study the stages of marketing linkages and available marketing channels for different medicinal crops in the area of Jammu and Kashmir. Keywords: Marketing Linkage, Unorganised, Value Chain, Large scale imperfection.

Published Paper   E-Certificate

"An economic study of marketing linkages of herbal medicinal products", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 3, page no.88-93, March-2022, Available :https://ijnrd.org/papers/IJNRD2203009.pdf

Volume 7 Issue 3, March-2022

Pages : 88-93

Paper Reg. ID: IJNRD_180586

Published Paper Id: IJNRD2203009

Downloads: 000121133

Research Area: Arts

Country: Anantnag Kashmir, Jammu and Kashmir, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2203009.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2203009

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

IJNRD is Scholarly open access journals, Peer-reviewed, and Refereed Journals, High Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) with Open-Access Publications.

INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

Indexing In Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar | AI-Powered Research Tool, Microsoft Academic, Academia.edu, arXiv.org, Research Gate, CiteSeerX, ResearcherID Thomson Reuters, Mendeley : reference manager, DocStoc, ISSUU, Scribd, and many more

How to submit the paper?

Important Dates for Current issue

Paper Submission Open For: August 2025

Current Issue: Volume 10 | Issue 8

Last Date for Paper Submission: Till 31-Aug-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: International Peer-reviewed, Refereed, and Open Access Journal.

Subject Category: Research Area