INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Globalization brings nations closer together, but it also causes huge changes in several sectors. The marketing sector is likewise affected by this and is constantly changing. E-marketing is the process of selling a product on the internet or through digital media. E-marketing is the process of marketing a brand using the Internet. It combines direct response and indirect marketing strategies and employs a variety of technology to help businesses engage with their customers. E-marketing is the use of digital technologies to promote and sell your products or services.In recent years, the internet and e-commerce commercial activities have emerged as one of the most rapidly growing technologies, playing an increasingly important role in human existence. E-marketing is one of the most rapidly developing technologies in the IT and E-Commerce sectors. The scope of E-Marketing is considered to be extensive in reach because it not only promotes marketing over the internet but also assists in marketing via e-mail and mobile media.The study aims to highlight the concept of e-marketing. This study's research method relied on secondary data from several databases of books, research papers, and e-marketing-related publications available on the internet. The purpose of this study is to describe the current state of e-marketing in India, as well as to investigate the obstacles and opportunities that e-marketing presents.
"CHALLENGES AND OPPORTUNITIES OF E-MARKETING", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.6, Issue 6, page no.36-40, June-2021, Available :http://www.ijnrd.org/papers/IJNRD2106005.pdf
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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