CHALLENGES AND OPPORTUNITIES OF E-MARKETING

Registration ID: IJNRD_215979

Published ID: IJNRD2106005

DOI: Click Here to Get

Dr.Rakesh Kumar Giri

E-marketing, internet, artificial intelligence, challenges, opportunities

Globalization brings nations closer together, but it also causes huge changes in several sectors. The marketing sector is likewise affected by this and is constantly changing. E-marketing is the process of selling a product on the internet or through digital media. E-marketing is the process of marketing a brand using the Internet. It combines direct response and indirect marketing strategies and employs a variety of technology to help businesses engage with their customers. E-marketing is the use of digital technologies to promote and sell your products or services.In recent years, the internet and e-commerce commercial activities have emerged as one of the most rapidly growing technologies, playing an increasingly important role in human existence. E-marketing is one of the most rapidly developing technologies in the IT and E-Commerce sectors. The scope of E-Marketing is considered to be extensive in reach because it not only promotes marketing over the internet but also assists in marketing via e-mail and mobile media.The study aims to highlight the concept of e-marketing. This study's research method relied on secondary data from several databases of books, research papers, and e-marketing-related publications available on the internet. The purpose of this study is to describe the current state of e-marketing in India, as well as to investigate the obstacles and opportunities that e-marketing presents.

Published Paper   E-Certificate

Dr.Rakesh Kumar Giri (June-2021). CHALLENGES AND OPPORTUNITIES OF E-MARKETING. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 6(6), 36-40. https://ijnrd.org/papers/IJNRD2106005.pdf

Volume 6 Issue 6, June-2021

Pages : 36-40

Paper Reg. ID: IJNRD_215979

Published Paper Id: IJNRD2106005

Downloads: 000121991

Research Area: Engineering

Country: -, -, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2106005.pdf

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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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