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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

Issue per Year : 12

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Paper Title: The effect of marketing strategies on investors' perception and selection preferences - An empirical study on Mutual funds
Authors Name: Dr. Meenakshi , Dr. Pooja
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IJNRD_184901
Published Paper Id: IJNRD2012003
Published In: Volume 5 Issue 12, December-2020
DOI:
Abstract: Indian mutual funds industry is in an upward design as the assets are growing under the organization of various funds advents. It is seen that normal theory is more secure than interests in stocks which are safer decisions for financial supporters who avoid risk. It has been seen from the market that most of the financial patrons aren’t aware of the upsides of shared savings. This investigation paper has given emphasis on the care level of respondents towards the mutual funds save and besides, an undertaking has been made to perceive various elements responsible for financial patrons placing funds into shared reserves. No big surprise, numerous financial backers have little to no faith in the general security of fluid funds any longer. They were enquiring about for the time being reserves of late because of promoting techniques. In this manner, the present study has focused on marketing strategies towards mutual funds subsidizing' danger and return connected with saving and positioning them depending upon their show which will go similarly a manual for picking the best-shared store delivering the best return with the least stake.
Keywords: Mutual Funds, Marketing Strategies, and Investment Perception of Investors.
Cite Article: "The effect of marketing strategies on investors' perception and selection preferences - An empirical study on Mutual funds", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.5, Issue 12, page no.20-27, December-2020, Available :http://www.ijnrd.org/papers/IJNRD2012003.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2012003
Registration ID: 184901
Published In: Volume 5 Issue 12, December-2020
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Page No: 20-27
Country: kurukshetra, haryana, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2012003
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2012003
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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