The effect of marketing strategies on investors' perception and selection preferences - An empirical study on Mutual funds

The effect of marketing strategies on investors' perception and selection preferences - An empirical study on Mutual funds

Registration ID: IJNRD_184901

Published ID: IJNRD2012003

DOI: Click Here to Get

Dr. Meenakshi , Dr. Pooja

Mutual Funds, Marketing Strategies, and Investment Perception of Investors.

Indian mutual funds industry is in an upward design as the assets are growing under the organization of various funds advents. It is seen that normal theory is more secure than interests in stocks which are safer decisions for financial supporters who avoid risk. It has been seen from the market that most of the financial patrons aren’t aware of the upsides of shared savings. This investigation paper has given emphasis on the care level of respondents towards the mutual funds save and besides, an undertaking has been made to perceive various elements responsible for financial patrons placing funds into shared reserves. No big surprise, numerous financial backers have little to no faith in the general security of fluid funds any longer. They were enquiring about for the time being reserves of late because of promoting techniques. In this manner, the present study has focused on marketing strategies towards mutual funds subsidizing' danger and return connected with saving and positioning them depending upon their show which will go similarly a manual for picking the best-shared store delivering the best return with the least stake.

Published Paper   E-Certificate

"The effect of marketing strategies on investors' perception and selection preferences - An empirical study on Mutual funds", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.5, Issue 12, page no.20-27, December-2020, Available :https://ijnrd.org/papers/IJNRD2012003.pdf

Volume 5 Issue 12, December-2020

Pages : 20-27

Paper Reg. ID: IJNRD_184901

Published Paper Id: IJNRD2012003

Downloads: 000121140

Research Area: Management

Country: kurukshetra, haryana, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2012003.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2012003

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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