Paper Title
The effect of marketing strategies on investors' perception and selection preferences - An empirical study on Mutual funds
Article Identifiers
Authors
Dr. Meenakshi , Dr. Pooja
Keywords
Mutual Funds, Marketing Strategies, and Investment Perception of Investors.
Abstract
Indian mutual funds industry is in an upward design as the assets are growing under the organization of various funds advents. It is seen that normal theory is more secure than interests in stocks which are safer decisions for financial supporters who avoid risk. It has been seen from the market that most of the financial patrons aren’t aware of the upsides of shared savings. This investigation paper has given emphasis on the care level of respondents towards the mutual funds save and besides, an undertaking has been made to perceive various elements responsible for financial patrons placing funds into shared reserves. No big surprise, numerous financial backers have little to no faith in the general security of fluid funds any longer. They were enquiring about for the time being reserves of late because of promoting techniques. In this manner, the present study has focused on marketing strategies towards mutual funds subsidizing' danger and return connected with saving and positioning them depending upon their show which will go similarly a manual for picking the best-shared store delivering the best return with the least stake.
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How To Cite (APA)
Dr. Meenakshi & Dr. Pooja (December-2020). The effect of marketing strategies on investors' perception and selection preferences - An empirical study on Mutual funds. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 5(12), 20-27. https://ijnrd.org/papers/IJNRD2012003.pdf
Issue
Volume 5 Issue 12, December-2020
Pages : 20-27
Other Publication Details
Paper Reg. ID: IJNRD_184901
Published Paper Id: IJNRD2012003
Downloads: 000121988
Research Area: Management
Country: kurukshetra, haryana, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2012003.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2012003
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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