INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Indian mutual funds industry is in an upward design as the assets are growing under the
organization of various funds advents. It is seen that normal theory is more secure than
interests in stocks which are safer decisions for financial supporters who avoid risk. It has
been seen from the market that most of the financial patrons aren’t aware of the upsides of
shared savings. This investigation paper has given emphasis on the care level of respondents
towards the mutual funds save and besides, an undertaking has been made to perceive various
elements responsible for financial patrons placing funds into shared reserves. No big surprise,
numerous financial backers have little to no faith in the general security of fluid funds any
longer. They were enquiring about for the time being reserves of late because of promoting
techniques. In this manner, the present study has focused on marketing strategies towards
mutual funds subsidizing' danger and return connected with saving and positioning them
depending upon their show which will go similarly a manual for picking the best-shared store
delivering the best return with the least stake.
Keywords:
Mutual Funds, Marketing Strategies, and Investment Perception of Investors.
Cite Article:
"The effect of marketing strategies on investors' perception and selection preferences - An empirical study on Mutual funds", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.5, Issue 12, page no.20-27, December-2020, Available :http://www.ijnrd.org/papers/IJNRD2012003.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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