Banking Sector Emerging Roles-New Market Trends

Registration ID: IJNRD_192389

Published ID: IJNRD2011A03

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Gaurav Shukla , Vineet Pathak , Shivam Kumar

Banking Sector Emerging Roles-New Market Trends

We are quite familiar with the substantial advancements in the trends of market one of the most supportive and upcoming role in marketing is of banking sector, today’s banking is quite innovative they promise it within limited time frames which was a kind of impossible thing in past couple of years. Banks play a vital role in the economic development of developing countries like India. Investment in various sectors of the economy is the key feature of economic development. Banking has been enhancing its operations in various forms such as E-Banking, ATM, mobile banking, plastic cards, NPA, priority banking etc. Many of the leading banks operating in market have adopted a changed rules and regulations. Such as CRR, Interest rates. Even zero balance accounts are opened for which is a very innovating concept. Almost every bank is adopting various new techniques for capturing market, customer satisfaction and advancements. Due to liberalization, Privatization and Globalization. Indian banks are going global and many multinational banks and companies are setting up their shops in India. The Indian banking is all set to get indulged into a totally new level. Finally the banking sector will need to evaluate new business models by building management and consumer services. Nationalized and commercial banks should step above the challenges and to get advantage of opportunities in the present scenario to walk hand in hand with the new marketing trends.

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Gaurav Shukla, Vineet Pathak, & Shivam Kumar (November-2020). Banking Sector Emerging Roles-New Market Trends. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 5(11), 9-11. https://ijnrd.org/papers/IJNRD2011A03.pdf

Volume 5 Issue 11, November-2020

Pages : 9-11

Paper Reg. ID: IJNRD_192389

Published Paper Id: IJNRD2011A03

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