Paper Title
A STUDY ON BEHAVIORAL FINANCE IN INVESTMENT DECISIONS OF INVESTORS IN AHMEDABAD
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Keywords
Behavioral finance, psychological factors, mental accounting
Abstract
Behavioral financing is an evolving field that studies how psychological factors affect decision taking under uncertain conditions. Behavioral finance is one of the important topic for us to know about the mindsets of the people about how they think of various things when they invest in various investment avenues. Through this research we came to know about the mentality of the people while they invest in various investment avenues. I.e. what do they think while investing. This paper seeks to find out the major influence of certain behavioral finance concepts such as overconfidence, perception, Representative, anchoring cognitive Dissonance, Regret Aversion, narrow framing and mental accounting on the decision-making process of individual investors in stock market. We conducted a primary research by framing a structured questionnaire and by collecting sample of 181 investors of Ahmedabad. The primary objective was to know effects of behavioral financing on investors and to study the impact and relevance of behavioral financing in investment decision of investors. Whereas secondary objective of our study was to know factors influencing the investors while investing and to study the concepts of behavioral financing and various theories related to it.
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How To Cite (APA)
Prof Devrshi Upadhayay & Dr.Paresh Shah (July-2019). A STUDY ON BEHAVIORAL FINANCE IN INVESTMENT DECISIONS OF INVESTORS IN AHMEDABAD. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 4(7), 103-114. https://ijnrd.org/papers/IJNRD1907016.pdf
Issue
Volume 4 Issue 7, July-2019
Pages : 103-114
Other Publication Details
Paper Reg. ID: IJNRD_180274
Published Paper Id: IJNRD1907016
Downloads: 000122025
Research Area: Management
Author Type: Indian Author
Country: Ahemdabad, GUJARAT, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD1907016.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD1907016
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