INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Ayurveda is one of the oldest healing system in India. It is also called Mother of all healing system not only for therapies but also for natural medicine. With growing awareness of diseases and using chemical based hazardous product, people start using ayurvedic and natural treatment. When there is a cut throat competition in market for ayurvedic product, it very difficult for consumer to prefer and select appropriate product. Hence researcher has selected a topic to measure consumer preference and selection towards ayurvedic product. The exploratory factor analysis and reliability were used to identify the factors for selection and preference. The study has found two factors namely principle product and supplementary product elements. The two factors found were reliable and consistent also.
Keywords:
Ayurvedic, Consumer, Healing system, Principle element
Cite Article:
"A STUDY ON CONSUMER PREFERENCE AND SELECTION TOWARD AYURVEDIC PRODUCTS", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.4, Issue 3, page no.1-5, March-2019, Available :http://www.ijnrd.org/papers/IJNRD1903001.pdf
Downloads:
000118745
ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Facebook Twitter Instagram LinkedIn