Conspicuous Consumption Behavior of Rural and Urban Consumer for Purchasing Smart Phones: A study in Bhubaneswar Region

ANIL KUMAR BHUYAN , Ranusaya Nayak

Consumer buying behavior, Mobile handsets, Rural & Urban Consumers.

In the 21st century the Mobile phone markets are one of the most turbulent market globally due to the competition and rapid technological changes. Nowadays, Youth peoples are highly technology oriented and act as an active part of society in the use and demand for digital technology. They are highly interest to adopting the new technology in the field of smartphone and gradually the use of smartphone increased amongst youth worldwide. The present study is aims to examine the comparative buying behavior of rural and urban consumers, while purchasing the smart mobile phone. For this Research, 154 respondents were selected from Bhubaneswar region by applying some descriptive and T-test statistics and the findings reveal that rural people give more importance to promotional schemes as compare to urban people, while urban people give more important to brand name as compared to rural people. While in case of functions of mobile both urban and rural people give equal importance to it.

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"Conspicuous Consumption Behavior of Rural and Urban Consumer for Purchasing Smart Phones: A study in Bhubaneswar Region", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.3, Issue 1, page no.1-6, January-2018, Available :https://ijnrd.org/papers/IJNRD1801001.pdf

Volume 3 Issue 1, January-2018

Pages : 1-6

Paper Reg. ID: IJNRD_170194

Published Paper Id: IJNRD1801001

Downloads: 000118826

Research Area: Management

Country: BHUBANESWAR, Odisha, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD1801001

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD1801001

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition