Paper Title
To Study the implications of Ambush Marketing vis-Ã -vis the stakeholders involved
Article Identifiers
Authors
Shrikant Balkrishna Diwan
Keywords
Ambush, Marketing, Parasitism, competitors
Abstract
The Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against competing advertisers. Most forms of ambush marketing capitalize on the prominence of a major event through marketing campaigns that associate an advertiser with it, but without actually having paid sponsorship fees to the event's organizer to identify themselves as an "official" partner or sponsor. This study has been undertaken to offer an insight into the concept of Ambush Marketing along with its future implications
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How To Cite (APA)
Shrikant Balkrishna Diwan (November-2017). To Study the implications of Ambush Marketing vis-Ã -vis the stakeholders involved. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 2(11), 64-67. https://ijnrd.org/papers/IJNRD1711011.pdf
Issue
Volume 2 Issue 11, November-2017
Pages : 64-67
Other Publication Details
Paper Reg. ID: IJNRD_170160
Published Paper Id: IJNRD1711011
Downloads: 000121986
Research Area: Management
Country: Amravati, Maharashtra, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD1711011.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD1711011
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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