|
|||||||||||||||
|
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
||||||||||||||
Issue: June 2024
Volume 9 | Issue 6
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.76
Issue per Year : 12
Volume Published : 9
Issue Published : 97
Article Submitted :
Article Published :
Total Authors :
Total Reviewer :
Total Countries :
Indexing Partner
Join RMS/Earn 300
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | Revolutionising beauty: A study on Maybelline’s digital presence in the era of social media |
| Authors Name: | Garima gupta |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_221890
|
| Published Paper Id: | IJNRDTH00159 |
| Published In: | Volume 9 Issue 5, May-2024 |
| DOI: | |
| Abstract: | This study investigates the transformative impact of social media on the beauty industry, with a focus on Maybelline's digital presence. In recent years, social media platforms have become crucial arenas for beauty brands to engage with consumers, shape perceptions, and drive sales. Maybelline, a prominent player in the cosmetics industry, has strategically leveraged digital platforms to connect with its target audience and enhance brand visibility. Employing a survey questionnaire method, this research aims to explore consumers' perceptions, attitudes, and behaviors towards Maybelline's digital marketing initiatives. The questionnaire delves into various aspects, including social media engagement, content preferences, purchase decisions influenced by digital campaigns, and overall satisfaction with Maybelline's online presence. By analyzing survey responses, this study seeks to provide insights into the effectiveness of Maybelline's digital strategies and identify areas for improvement. The findings are anticipated to contribute to the broader understanding of how beauty brands can leverage social media to revolutionize their marketing approaches and stay competitive in today's digitally driven landscape.I |
| Keywords: | Beauty industry, social media, Maybelline, digital presence, consumer perceptions, digital marketing. |
| Cite Article: | "Revolutionising beauty: A study on Maybelline’s digital presence in the era of social media", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 5, page no.146-180, May-2024, Available :http://www.ijnrd.org/papers/IJNRDTH00159.pdf |
| Downloads: | 00082 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRDTH00159 Registration ID: 221890 Published In: Volume 9 Issue 5, May-2024 DOI (Digital Object Identifier): Page No: 146-180 Country: Ghaziabad, Uttar Pradesh, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRDTH00159 Published Paper PDF: https://www.ijnrd.org/papers/IJNRDTH00159 |
| Share Article: |
|
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijnrd.org
| Semantic Scholar | Microsaoft Academic | ORCID | Zenodo |
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | PUBLON |
| DRJI | SSRN | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Social Media
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Join RMS/Earn 300
| Copyright © 2024 - All Rights Reserved - IJNRD |
Facebook Twitter Instagram LinkedIn