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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Green Marketing: Assessing Consumer Perception And Industry Practices |
| Authors Name: | Anuj Verma , Dr Anshul Malik |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_221844
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| Published Paper Id: | IJNRDTH00158 |
| Published In: | Volume 9 Issue 5, May-2024 |
| DOI: | |
| Abstract: | This paper explores the concept of green marketing by assessing both consumer perceptions and industry practices. Green marketing has become increasingly important in today's environmentally conscious world, with consumers seeking products and services that are environmentally friendly and sustainable. Through a comprehensive review of existing literature and empirical analysis, this paper aims to examine consumer perceptions of green marketing initiatives and evaluate the practices adopted by industries in implementing green marketing strategies. By understanding the dynamics between consumer expectations and industry responses, this study provides insights into the effectiveness of green marketing campaigns and their impact on consumer behaviour and industry sustainability efforts. |
| Keywords: | Green marketing, Sustainable marketing, Environmental sustainability, Consumer behavior, Corporate social responsibility (CSR),Eco-friendly products, Sustainability initiatives, Green consumerism, Environmental consciousness, Sustainable business practices ,Eco-labeling |
| Cite Article: | "Green Marketing: Assessing Consumer Perception And Industry Practices", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 5, page no.102-145, May-2024, Available :http://www.ijnrd.org/papers/IJNRDTH00158.pdf |
| Downloads: | 00040 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRDTH00158 Registration ID: 221844 Published In: Volume 9 Issue 5, May-2024 DOI (Digital Object Identifier): Page No: 102-145 Country: Vadodara, Gujarat, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRDTH00158 Published Paper PDF: https://www.ijnrd.org/papers/IJNRDTH00158 |
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ISSN: 2456-4184
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