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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era |
| Authors Name: | KRITI TALESARA , MR. ARPAN SINHA |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_219132
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| Published Paper Id: | IJNRDTH00145 |
| Published In: | Volume 9 Issue 5, May-2024 |
| DOI: | |
| Abstract: | This study investigates the critical function of social media marketing in influencing client behavior in today's digital age. The study's goal is to explore how social media marketing activities influence client intentions, particularly in the fast-paced digital context. The study aims to clarify how different social media marketing methods affect customer intentions and offer light on the dynamics of consumer-brand interactions online by reviewing a large body of material. The study takes a mixed-methodologies approach, including both qualitative and quantitative research methods. The qualitative section comprises in-depth interviews with marketing professionals and social media users to acquire a better understanding of the factors that drive customer behavior in response to social media marketing. Simultaneously, the quantitative component includes a standardized survey questionnaire distributed to a diverse set of social media users. The purpose is to assess the relationship between various social media marketing methods and client intentions. The survey contains several well-crafted questions designed to assess respondents' perspectives, attitudes, and actions about social media marketing activities and their impact on purchasing intentions, brand loyalty, and engagement. The questions may cover subjects such as social media usage frequency, preferred platforms, content genres, views of brand authenticity, trust, and credibility, and the impact of user-generated content and social endorsements on purchasing decisions. The study attempts to provide a comprehensive knowledge of how social media marketing operations impact customer intentions in today's digital age by combining insights from both qualitative interviews and quantitative survey data. The study's findings are expected to increase theoretical understanding of digital marketing while also providing practical insights for marketers seeking to interact and influence their target audience through social media. |
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| Cite Article: | "Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 5, page no.403-457, May-2024, Available :http://www.ijnrd.org/papers/IJNRDTH00145.pdf |
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| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRDTH00145 Registration ID: 219132 Published In: Volume 9 Issue 5, May-2024 DOI (Digital Object Identifier): Page No: 403-457 Country: delhi , delhi , India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRDTH00145 Published Paper PDF: https://www.ijnrd.org/papers/IJNRDTH00145 |
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