Paper Title
Importance of Branding in social Marketing
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Registration ID: IJNRD_209414
Published ID: IJNRD2312003
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Keywords
Branding, Social Marketing, Community Mobilization, 4 Ps of Marketing
Abstract
One of the "best options" today for a product to connect with potential buyers is social networking. Websites for local social networking provide a means of social interaction. By connecting with consumers on a deeper level, these new mediums gain their trust. Since the beginning of the season, community web marketing has been the new standard for many manufacturers. More than ever before, marketers are thinking about a wide range of social media opportunities and starting to implement new social projects. Online community marketing has advanced, as have the businesses that use it. If a competition is making waves with its services and products, one cannot afford to be completely absent from social media platforms. With the aid of successful social marketing brands, the essay focuses on the function and significance of branding in social marketing. The difficulties of successfully branding social products like campaigns for safe driving, quitting smoking, or health are explored. The five C's of social marketing brand are change-orientation, competitiveness, compatibility, caring, and cultural adequacy, just like the four P's necessary for marketing any service. The challenge of social marketing is to increase the occasions and instances in which it is selected as the "preferred brand" for individual/societal transformation rather than to compete with community mobilization and structural changes. Three key factors are crucial for the successful branding of social marketing: devoted and substantial private sector involvement, the development of academic programs, and the recognition of social marketing as a legitimate academic discipline.
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How To Cite (APA)
Dr. Rajesh Sahu & Dr. Sheetal Jain (December-2023). Importance of Branding in social Marketing. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(12), a9-a17. https://ijnrd.org/papers/IJNRD2312003.pdf
Issue
Volume 8 Issue 12, December-2023
Pages : a9-a17
Other Publication Details
Paper Reg. ID: IJNRD_209414
Published Paper Id: IJNRD2312003
Research Area: Engineering
Author Type: Indian Author
Country: -, -, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2312003.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2312003
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