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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Importance of Branding in social Marketing |
| Authors Name: | Dr. Rajesh Sahu , Dr. Sheetal Jain |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_209414
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| Published Paper Id: | IJNRD2312003 |
| Published In: | Volume 8 Issue 12, December-2023 |
| DOI: | |
| Abstract: | One of the "best options" today for a product to connect with potential buyers is social networking. Websites for local social networking provide a means of social interaction. By connecting with consumers on a deeper level, these new mediums gain their trust. Since the beginning of the season, community web marketing has been the new standard for many manufacturers. More than ever before, marketers are thinking about a wide range of social media opportunities and starting to implement new social projects. Online community marketing has advanced, as have the businesses that use it. If a competition is making waves with its services and products, one cannot afford to be completely absent from social media platforms. With the aid of successful social marketing brands, the essay focuses on the function and significance of branding in social marketing. The difficulties of successfully branding social products like campaigns for safe driving, quitting smoking, or health are explored. The five C's of social marketing brand are change-orientation, competitiveness, compatibility, caring, and cultural adequacy, just like the four P's necessary for marketing any service. The challenge of social marketing is to increase the occasions and instances in which it is selected as the "preferred brand" for individual/societal transformation rather than to compete with community mobilization and structural changes. Three key factors are crucial for the successful branding of social marketing: devoted and substantial private sector involvement, the development of academic programs, and the recognition of social marketing as a legitimate academic discipline. |
| Keywords: | Branding, Social Marketing, Community Mobilization, 4 Ps of Marketing |
| Cite Article: | "Importance of Branding in social Marketing", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 12, page no.a9-a17, December-2023, Available :http://www.ijnrd.org/papers/IJNRD2312003.pdf |
| Downloads: | 000118756 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2312003 Registration ID: 209414 Published In: Volume 8 Issue 12, December-2023 DOI (Digital Object Identifier): Page No: a9-a17 Country: -, -, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2312003 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2312003 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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