Paper Title
A study on Marketing Strategies Adopted by ID Fresh Food Pvt. Ltd. and Impact of Promotional Campaign on Customer Purchase Decision
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Registration ID: IJNRD_205795
Published ID: IJNRD2309296
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Keywords
Marketing Strategies, Promotional Campaigns, Customer Purchase Decision, ID Fresh Food Pvt. Ltd., Food Industry.
Abstract
This study focuses on analyzing the marketing strategies adopted by ID Fresh Food Pvt. Ltd., a leading food products company, and their impact on customer purchase decisions. ID Fresh Food Pvt. Ltd. is known for its range of fresh, ready-to-cook food products, including idli and dosa batter, parathas, and chapatis. The objective of this study is to understand the marketing strategies employed by ID Fresh Food Pvt. Ltd. to promote its products and assess the effectiveness of their promotional campaigns in influencing customer purchase decisions. The study employs a mixed-methods approach, combining qualitative and quantitative research methods. First, qualitative data is collected through interviews and discussions with marketing executives and employees of ID Fresh Food Pvt. Ltd. This data provides insights into the company's overall marketing strategies, including product positioning, branding, distribution channels, and pricing strategies. The qualitative analysis helps in understanding the rationale behind their marketing decisions and the key factors driving their success. Next, quantitative data is collected through surveys administered to a sample of customers who have purchased ID Fresh Food products. The survey questions are designed to evaluate the impact of promotional campaigns on customer awareness, perception, and purchase behavior. Statistical analysis techniques, including regression analysis, are employed to analyze the survey data and establish relationships between promotional campaigns and customer purchase decisions. The findings of this study contribute to the existing body of knowledge on marketing strategies in the food industry and provide valuable insights for practitioners and researchers. The results highlight the importance of effective promotional campaigns in shaping customer purchase decisions and shed light on the specific strategies employed by ID Fresh Food Pvt. Ltd. to achieve success in the market. By understanding the marketing strategies and their impact on customer purchase decisions, this study aims to assist ID Fresh Food Pvt. Ltd. and other food companies in formulating effective marketing strategies that resonate with customers and drive sales. The study also identifies potential areas for improvement and future research directions in the field of food marketing.
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How To Cite (APA)
Sama Srikar Reddy & Intekhab Khan (September-2023). A study on Marketing Strategies Adopted by ID Fresh Food Pvt. Ltd. and Impact of Promotional Campaign on Customer Purchase Decision. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(9), c857-c865. https://ijnrd.org/papers/IJNRD2309296.pdf
Issue
Volume 8 Issue 9, September-2023
Pages : c857-c865
Other Publication Details
Paper Reg. ID: IJNRD_205795
Published Paper Id: IJNRD2309296
Research Area: Management
Author Type: Indian Author
Country: Yavatmal, Maharashtra, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2309296.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2309296
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