INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This study sought to answer the interactive effect of entrepreneurial orientation, firms’ resources, and industry forces on the business performance of small-size hotels in Ghana. The study adopted a survey research design that involves the use of quantitative sampling techniques for the primary data. A sample size of three hundred and ninety-six (396) owner-managers was emailed with a questionnaire to solicit their responses. Analysis of the independent dimensions of entrepreneurial orientation showed significant interaction with each of the variables and firm performance. Thus, the study encourages small size hotels to implement the activities of entrepreneurial orientation and hotel resources. The study believes the implementation of this activity will enable small size hotels to overcome the industry forces.
Keywords:
Entrepreneurial Orientation; Industry forces; Firms’ resources; Business performance
Cite Article:
"Interactive Effect of Entrepreneurial Orientation, Firms’ Resources, and Industry Forces on Business Performance of Small-Size Hotels in Ghana", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 4, page no.d522-d537, April-2023, Available :http://www.ijnrd.org/papers/IJNRD2304374.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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