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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

Issue per Year : 12

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Paper Title: Unlocking Business Insights: Statistical Analysis of Sentiment Data for Strategic Management
Authors Name: Abhishek Ganguly , Madhumita Ghosh , Mansi Tiwari , Jeewesh Kumar Mishra , Ritik Sharma
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IJNRD_218202
Published Paper Id: IJNRD2404575
Published In: Volume 9 Issue 4, April-2024
DOI:
Abstract: In an era where data-driven decisions are paramount, the project titled "Unlocking Business Insights: Statistical Analysis of Sentiment Data for Strategic Management" seeks to harness the power of sentiment analysis to provide actionable insights for strategic decision-making in modern enterprises. The project centers on the analysis of sentiment data derived from various sources, including customer feedback, social media interactions, and employee surveys. Through rigorous statistical techniques, this research aims to uncover hidden patterns, trends, and correlations within the sentiment data that can be leveraged by management teams to inform critical business strategies. Analyzing the relationship between sentiment and key performance indicators (KPIs) such as customer satisfaction, employee engagement, and brand perception and developing predictive models to forecast sentiment changes and their impact on business outcomes as well as recommending data-driven strategies for enhancing customer relations, optimizing marketing efforts, are some aspects that every organization wants to thrive in.
Keywords: Sentiment analysis, Strategic decision making, Key performance indicators, Employee engagement, Social media interaction, Brand perception
Cite Article: "Unlocking Business Insights: Statistical Analysis of Sentiment Data for Strategic Management", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.f613-f617, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404575.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2404575
Registration ID: 218202
Published In: Volume 9 Issue 4, April-2024
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Page No: f613-f617
Country: Ghaziabad, Uttar Pradesh, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2404575
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2404575
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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