INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This study investigates the user experience and challenges encountered by consumers on the Amazon e-commerce platform. With its global prominence, Amazon plays a pivotal role in shaping online retail interactions. The research explores the nuances of user engagement, analyzing factors such as interface design, navigation, and overall satisfaction. Additionally, it delves into the challenges users confront while navigating the platform, providing insights that are essential for enhancing user-friendliness. The findings aim to contribute valuable perspectives for Amazon and the broader e-commerce industry, fostering a deeper understanding of user dynamics and informing strategies for continual improvement in the evolving digital retail landscape. Additionally, the study delves into the challenges users confront while engaging with Amazon, shedding light on potential areas for enhancement. By exploring the multifaceted aspects of user experience and identifying challenges, this research contributes valuable insights to inform strategies for refining and optimizing the user interface and services offered by Amazon, thus enhancing its position in the competitive e-commerce market. This research delves into the intricacies of user experience within the dynamic landscape of Amazon's e-commerce platform. Focusing on the diverse user base, the study meticulously examines the interface design, navigation processes, and overall satisfaction levels of users across different demographics. Furthermore, the research investigates the challenges encountered by users during their interactions with Amazon, shedding light on potential hurdles and areas for improvement.
Keywords:
User experience,Challeneges,Amazon
Cite Article:
"A Study On User Experience And Challenges Faced In Amazon", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.f510-f516, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404562.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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