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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Issue: May 2024
Volume 9 | Issue 5
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| Paper Title: | ARTIFICIAL INTELLIGENCE IN MARKETING |
| Authors Name: | Kunal Dey |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_218381
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| Published Paper Id: | IJNRD2404383 |
| Published In: | Volume 9 Issue 4, April-2024 |
| DOI: | |
| Abstract: | The integration of Artificial Intelligence (AI) in marketing has emerged as a pivotal tool for organizations seeking to navigate the complexities of the modern market landscape. This thesis explores the multifaceted relationship between AI and marketing strategies, aiming to elucidate how AI technologies can be harnessed to augment marketing efforts and achieve competitive advantage. Drawing upon a comprehensive review of existing literature, this study investigates the various applications of AI in marketing, spanning from customer segmentation and targeting to personalized content creation and predictive analytics. Furthermore, it delves into the underlying mechanisms of AI algorithms, elucidating their capabilities in processing vast amounts of data and extracting actionable insights to inform strategic decision-making. |
| Keywords: | Marketing,AI,MAchine learning |
| Cite Article: | "ARTIFICIAL INTELLIGENCE IN MARKETING", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.d740-d770, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404383.pdf |
| Downloads: | 00030 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2404383 Registration ID: 218381 Published In: Volume 9 Issue 4, April-2024 DOI (Digital Object Identifier): Page No: d740-d770 Country: Bangalore , Karnataka, India Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2404383 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2404383 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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