INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This research study explores the intricate relationship between colors and impulse buying behavior in the fast-moving consumer goods (FMCG) sector. By employing a multiple regression analysis approach, the study delves into the influence of color perception and cultural factors on consumer decision-making processes. The findings highlight the significance of strategic color branding, cultural sensitivity in global marketing, seasonal and trend-based marketing, in-store display optimization, and cultural integration in packaging design for enhancing brand-consumer connections and driving impulse buying behavior. The study underscores the importance of understanding how colors trigger consumer impulsivity in the dynamic FMCG market landscape.
"Influence of colors on impulse buying behavior in the Fast-Moving Consumer Goods (FMCG) sector.", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 3, page no.e117-e125, March-2024, Available :http://www.ijnrd.org/papers/IJNRD2403416.pdf
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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