INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This research investigates the role of user experience (UX) in landing page design, particularly its impact on user engagement and conversion rates in digital marketing campaigns. By examining the interplay between visual elements, content strategy, usability principles, and persuasive techniques, the study delves into how these factors contribute to creating effective landing pages that resonate with users. Employing a mixed-methods approach, qualitative and quantitative methods were employed to explore user preferences and behaviors. Key findings highlight the significance of UX design in optimizing landing page performance and driving meaningful results for businesses. The study underscores the importance of prioritizing user-centric design principles and continuous optimization efforts to create landing pages that deliver a seamless and engaging user experience. The implications of the research findings for UX practitioners and digital marketers are discussed, providing actionable insights for creating high-performing landing pages that effectively engage users and drive conversions.
Keywords:
Landing Page, UX Design
Cite Article:
"Crafting Compelling Landing Pages: A Case Study of Photography Studio Landing Page Design", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 3, page no.d542-d546, March-2024, Available :http://www.ijnrd.org/papers/IJNRD2403372.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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