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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD)
An International Open Access Journal |   ISSN: 2456-4184 |  IMPACT FACTOR: 5.57

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Paper Title: "A study on consumers' awareness and satisfaction level on Mobile Banking Services in Ahmedabad City"
Authors Name: Mr. Ruhshad Anklesaria , Mr. Shalin Thakkar , Mr. Krushn Modi , Mr. Shwetik Mehta
Author Reg. ID:
IJNRD_180288
Published Paper Id: IJNRD1910019
Published In: Volume 4 Issue 10, October-2019
Abstract: Banking is the backbone of every Industry. India’s banking sector is on a high-growth trajectory with around 3.5 ATMs and less than seven bank branches per 100,000 people, according to a World Bank report. The statistics are going to improve in near future as the Government aims to have maximum financial inclusion in the country. Policymakers are making all the efforts to provide a facilitating policy framework and infrastructure support to ensure meaningful financial inclusion. Apart from that, financial institutions are collaborating with other service providers (in the fields of telecom, technology and consumer product providers) to create an enabling environment. The research focuses over the study of perception of people using mobile banking services in the Ahmedabad city. The research follows descriptive and causal sample design and includes analysis and Interpretation of the level of awareness and consumers’ satisfaction level towards M-Banking Services. The data was collected from 103 people as a sample and their analysis was conducted using uni-variate analysis and chi-square analysis. According to the research 96.6% of the respondents find mobile banking services user friendly, whereas 3.4% respondent do not find services user friendly. More than 80% of people are satisfied with the Mobile Banking services which are provided to them. Mobile banking is a growing industry and growing more and more with the advent of technology it can be expected that the mobile banking services and processes will only increase in future. The research contributes to various sectors of the society and will be helpful to banks to analyse and develop the m banking services for Indian users. During last few years, Mobile Banking Services are getting in trend as people are now accepting it with the passage of time. Still there is a need of making people aware of it and to take corrective actions regarding the problems faced in the Mobile Banking services.
Keywords: Mobile Banking Services, M-Banking Services
Cite Article: ""A study on consumers' awareness and satisfaction level on Mobile Banking Services in Ahmedabad City"", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.4, Issue 10, page no.201-232, October-2019, Available :http://www.ijnrd.org/papers/IJNRD1910019.pdf
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