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Paper Title: A study on observation of banking habits among users in Ahmedabad
Authors Name: Prof. Devrshi Upadhayay , Mr. Ruhshad Anklesaria , Mr. Krushn Modi
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Published Paper Id: IJNRD1910017
Published In: Volume 4 Issue 10, October-2019
Abstract: This study lays emphasis on the fast changing banking habits of the people of Ahmedabad. The pace of change is getting faster day by day. Today, banks have to focus on smaller deposits and smaller advances and improve their operating efficiency substantially. Multiple banking choices have empowered the customer. Today most customers of the bank do not enter the branch premises for their basic transaction needs. Transactions are done through delivery channels such as ATMs, internet and mobile. Customers do not want to carry cash and this has led to the usage of various forms of plastic cards such as credit cards, debit cards and smart cards. In this changed scenario, banks must be able to recognize and respond to customers whenever, wherever and however they present themselves. The research did give a comparative studies between Private Sector and Public Sector Banks. The research did give a glimpse on what type of customers prefer which services offered by the banks. Keywords: Observation study, banking habits, banking service
Keywords: Observation study, banking habits, banking service
Cite Article: "A study on observation of banking habits among users in Ahmedabad", International Journal of Novel Research and Development (, ISSN:2456-4184, Vol.4, Issue 10, page no.115-128, October-2019, Available :
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