UGC approved journal IJNRD Research Journal


INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD)
An International Open Access Journal |   ISSN: 2456-4184 |  IMPACT FACTOR: 5.57

Call For Paper

Issue: October 2019

Volume 4 | Issue 10

Impact Factor: 5.57

Submit Paper Online

Click Here For more Details

For Authors

Forms / Download

Editorial Board

Subscribe IJNRD

Facts & Figure

Impact Factor : 5.57

Issue per Year : 12

Volume Published : 4

Issue Published : 41

Article Submitted : 583

Article Published : 360

Total Authors : 938

Total Reviewer : 543

Total Pages : 79

Total Countries : 21

Visitor Counter


Indexing Partner

Published Paper Details
Paper Title: A STUDY ON BEHAVIORAL FINANCE IN INVESTMENT DECISIONS OF INVESTORS IN AHMEDABAD
Authors Name: Prof Devrshi Upadhayay , Dr.Paresh Shah
Author Reg. ID:
IJNRD_180274
Published Paper Id: IJNRD1907016
Published In: Volume 4 Issue 7, July-2019
Abstract: Behavioral financing is an evolving field that studies how psychological factors affect decision taking under uncertain conditions. Behavioral finance is one of the important topic for us to know about the mindsets of the people about how they think of various things when they invest in various investment avenues. Through this research we came to know about the mentality of the people while they invest in various investment avenues. I.e. what do they think while investing. This paper seeks to find out the major influence of certain behavioral finance concepts such as overconfidence, perception, Representative, anchoring cognitive Dissonance, Regret Aversion, narrow framing and mental accounting on the decision-making process of individual investors in stock market. We conducted a primary research by framing a structured questionnaire and by collecting sample of 181 investors of Ahmedabad. The primary objective was to know effects of behavioral financing on investors and to study the impact and relevance of behavioral financing in investment decision of investors. Whereas secondary objective of our study was to know factors influencing the investors while investing and to study the concepts of behavioral financing and various theories related to it.
Keywords: Behavioral finance, psychological factors, mental accounting
Cite Article: "A STUDY ON BEHAVIORAL FINANCE IN INVESTMENT DECISIONS OF INVESTORS IN AHMEDABAD", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.4, Issue 7, page no.103-114, July-2019, Available :http://www.ijnrd.org/papers/IJNRD1907016.pdf
Downloads: 000430
Share Article:

Click Here to Download This Article

Article Preview

ISSN Details

DOI (A digital object identifier)



Providing A digital object identifier by DOI

RMS

Conference Proposal

Latest News / Updates

Open Access License Policy

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Creative Commons License This material is Open Knowledge This material is Open Data This material is Open Content

Important Details

Social Media

IJNRD