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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD)
An International Open Access Journal |   ISSN: 2456-4184  

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Volume 6 | Issue 2

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Published Paper Details
Paper Title: To Study the implications of Ambush Marketing vis-à-vis the stakeholders involved
Authors Name: Shrikant Balkrishna Diwan
Author Reg. ID:
IJNRD_170160
Published Paper Id: IJNRD1711011
Published In: Volume 2 Issue 11, November-2017
Abstract: The Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against competing advertisers. Most forms of ambush marketing capitalize on the prominence of a major event through marketing campaigns that associate an advertiser with it, but without actually having paid sponsorship fees to the event's organizer to identify themselves as an "official" partner or sponsor. This study has been undertaken to offer an insight into the concept of Ambush Marketing along with its future implications
Keywords: Ambush, Marketing, Parasitism, competitors
Cite Article: "To Study the implications of Ambush Marketing vis-à-vis the stakeholders involved", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.2, Issue 11, page no.64-67, November-2017, Available :http://www.ijnrd.org/papers/IJNRD1711011.pdf
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